Find new customers and build stronger relationships with existing ones with Vtiger's new social module
Posted: Mon Dec 23, 2024 5:18 am
It’s safe to say that social media has changed the way consumers make purchasing decisions. Over a decade ago, long before social media existed, product research and validation was done primarily through direct contact, word of mouth, and referrals. However, the advent of social media has led to a paradigm shift that has given consumers access to a wealth of seemingly honest information about a company or product. This has led to a change in buying behavior that is well summarized in one of the Hubspot report’s points – for sites surveyed, visitors were 71% more likely to make a purchase if they were linked to by social media.
This shift has clearly been recognized by marketers, and they are now using it. A separate report from Bufferapp shows that 93% of marketers surveyed said they use social media to engage new and existing customers. In response to the demand for tools to manage a company’s social presence, various social media management tools like HootSuite, Sprout Social, Buffer, and others help marketers manage content flow and analysis. These siloed tools, however, often lack the ability to track the long-term individual relationships that arise from social engagement, not to mention the social history and engagement of an organization’s existing and new customers.
Today, social conversations are an important part of the prospect or customer journey. A customer’s tweet to get advice on a competitor’s product may be important information for the account manager responsible for their account, but that account manager may never know about that tweet unless it shows up in the system he or she is already using. Considering that a CRM is already a repository of customer data that contains every email, call, note, deal, and purchase, and is used by your customer-facing teams to make daily decisions that drive marketing, sales, and great customer service. Therefore, ensuring that social conversations are captured in your CRM so that your sales team can respond to them is critical. This was the core fundamental reason for creating the new Vtiger Social Module , but its benefits go far beyond that.
In addition to tracking existing leads and social taiwanese number contacts, Vtiger's Social module allows you to search Twitter, find relevant users, and add them without leaving your CRM. In addition, the Social module allows you to:
Explore Your Market - Knowing your customers is key to your sales. The social module allows you to find out what your existing leads and contacts are interested in by allowing you to view their tweet history and Facebook comments directly on their lead and contact records. Use it to influence future sales opportunities and to provide products and services that are more relevant to their needs.
Turn followers into advocates - Find new followers through search feeds and use opportunities to engage and engage them. Chadwick Martin Bailey and iModerate report that 79% of Twitter users and 60% of Facebook users are “more likely to recommend brands” soon after they start following or liking them and Deloitte reports that customers referred by repeat customers have a 37% higher retention rate.
Convert Buyers into Buyers - Convert "I'm just looking" leads into "I want to buy" leads by continuously monitoring tweets about you, your competitors, or items related to your business and generating leads from any Twitter user or message for your sales team to continue.
Bridge the gap between your sales and marketing team and your customers - With an integrated view of online customer conversations, your sales team can only get the relevant data that is critical to your sales operation. Your marketing team can understand customer sentiment and behavior early in the buying process, when customers want to be served at the right point.
Create Tickets from Tweets - Delight your customers with great service by turning their tweets asking for help into tickets for your business to work together to resolve.
Measure and improve the performance of your social campaigns and engagement.
The bottom line is that in any relationship, the more you know, the better you can anticipate needs and respond in the most appropriate way. Vtiger helps you do this by collecting all available sources of information, previously from emails, calls and other events, and now from social sources. It then provides this data to your sales, marketing and support teams to plan and deliver amazing customer experiences. The social module is available to all Ultimate Edition users. To learn more, sign up for a
This shift has clearly been recognized by marketers, and they are now using it. A separate report from Bufferapp shows that 93% of marketers surveyed said they use social media to engage new and existing customers. In response to the demand for tools to manage a company’s social presence, various social media management tools like HootSuite, Sprout Social, Buffer, and others help marketers manage content flow and analysis. These siloed tools, however, often lack the ability to track the long-term individual relationships that arise from social engagement, not to mention the social history and engagement of an organization’s existing and new customers.
Today, social conversations are an important part of the prospect or customer journey. A customer’s tweet to get advice on a competitor’s product may be important information for the account manager responsible for their account, but that account manager may never know about that tweet unless it shows up in the system he or she is already using. Considering that a CRM is already a repository of customer data that contains every email, call, note, deal, and purchase, and is used by your customer-facing teams to make daily decisions that drive marketing, sales, and great customer service. Therefore, ensuring that social conversations are captured in your CRM so that your sales team can respond to them is critical. This was the core fundamental reason for creating the new Vtiger Social Module , but its benefits go far beyond that.
In addition to tracking existing leads and social taiwanese number contacts, Vtiger's Social module allows you to search Twitter, find relevant users, and add them without leaving your CRM. In addition, the Social module allows you to:
Explore Your Market - Knowing your customers is key to your sales. The social module allows you to find out what your existing leads and contacts are interested in by allowing you to view their tweet history and Facebook comments directly on their lead and contact records. Use it to influence future sales opportunities and to provide products and services that are more relevant to their needs.
Turn followers into advocates - Find new followers through search feeds and use opportunities to engage and engage them. Chadwick Martin Bailey and iModerate report that 79% of Twitter users and 60% of Facebook users are “more likely to recommend brands” soon after they start following or liking them and Deloitte reports that customers referred by repeat customers have a 37% higher retention rate.
Convert Buyers into Buyers - Convert "I'm just looking" leads into "I want to buy" leads by continuously monitoring tweets about you, your competitors, or items related to your business and generating leads from any Twitter user or message for your sales team to continue.
Bridge the gap between your sales and marketing team and your customers - With an integrated view of online customer conversations, your sales team can only get the relevant data that is critical to your sales operation. Your marketing team can understand customer sentiment and behavior early in the buying process, when customers want to be served at the right point.
Create Tickets from Tweets - Delight your customers with great service by turning their tweets asking for help into tickets for your business to work together to resolve.
Measure and improve the performance of your social campaigns and engagement.
The bottom line is that in any relationship, the more you know, the better you can anticipate needs and respond in the most appropriate way. Vtiger helps you do this by collecting all available sources of information, previously from emails, calls and other events, and now from social sources. It then provides this data to your sales, marketing and support teams to plan and deliver amazing customer experiences. The social module is available to all Ultimate Edition users. To learn more, sign up for a