The concept of a brand is broad and is not limited to its graphic representation. A brand can be an icon, a symbol, a sign or a simple word. The success of a brand is reflected in its reach and visual identity is an essential tool in this process. Learn some tips for creating the ideal visual identity for your brand:
Don't underestimate the importance of Naming
The step of choosing the name of the product, service or company is called “Naming” and although it may seem simple, it requires a lot of caution. Many requirements are necessary when naming something related to your brand, especially because it is permanent. Factors such as creativity, ease of pronunciation, neutrality, memorableness, legality and originality are essential to guarantee the success of the name.
Create an impactful logo
The logo is the soul of the company or brand; more than that, it is the company's DNA. It is the graphic representation of everything that the company symbolizes. It is the brand's positioning in the market, described through colors, graphics and shapes that must be timeless and cause immediate empathy in the consumer.
Have a clear positioning
The market is fickle and changing, and just like it, the brand must evolve. However, the brand's positioning must be maintained with clarity and objectivity. In the visual identity, the vision and mission must always be present. It is necessary to know what the company's architects mailing lists purpose is and where it wants to go. In each product, campaign or work launched, the vision and mission must be prioritized.
Know your audience
The language and communication with your audience will be defined by your prior knowledge of who your audience is and what they want. Know everything about your consumer and it will be easier to give your brand a “face”. Do constant research, read reviews, communicate. This way, the company will be evolving and your audience will be loyal.
Standardize!
Be careful when it comes to standardizing fonts and color palettes. Your audience wants to feel familiar with your brand. They need to identify it immediately, so don't hesitate in choosing fonts and colors, just stick to a standard. It may not seem like it, but a standard is also an effective way to identify your brand.
These are just a few simple tips to help you start building your company’s visual identity. To learn more, speak to one of our experts and strengthen your brand even further.