Your database
Posted: Sat Dec 21, 2024 4:51 am
Summary
Email marketing, definition
What are the objectives of email marketing?
How to be successful in your email campaign?
Collect emails legally
Segmenting prospects
Ensure email deliverability
Responsive Email Design
Define the objective of the communication.
Write structured and readable emails.
Use marketing automation tools to improve performance
How to write a marketing email that converts?
Email marketing to conclude
Email marketing to summarise in 4 questions
Are your email campaigns generating little or no results? Are you unsure of how to design emails that convert? Imagine, a high opening rate and above all, a conversion rate like you've never seen before! Discover our tips to reap the benefits of email marketing !
Email marketing: how to make your email campaigns successful?
Email marketing, definition
A marketing email is an email written and sent to several prospects, in order to inform them of your news, to build loyalty or to convert them into customers. Sending emails is a great direct marketing strategy when carried out according to the rules of the art. Moreover, according to a study , the return on investment of email marketing is 3 times higher than social media campaigns!
What are the objectives of email marketing?
From prospecting to conversion to loyalty, sending marketing emails happens at every stage of the sales cycle. Much more than digital content, email is a widely used marketing medium at btob. In fact, even customers who are not comfortable with digital tools appreciate receiving and reading your emails, especially when they are written especially for them!
Email marketing is a communication channel that allows you to present your products, services and company to the contacts in your database. The goal is not only to promote your brand, but to show companies that you provide a real solution to their problems.
spam mail
The goal of email marketing is also to inform your customers about your activity and give them expert advice so that they know you as a leader to follow. Thus, the weekly newsletter is part of your communication plan . It gathers ideas and information related to your news. New product, new blog article, new tool, present your new products to your contacts and the benefits they can bring to everyone.
Personalizing emails is a great way to improve customer relationships and experience. By offering content, offers or information tailored to each company, you support them individually to improve performance and efficiency.
How to be successful in your email campaign?
Collect emails legally
To launch an email campaign, the first thing you need to do is of course to collect email addresses. However, it is also about complying with the GDPR law ! It is about protecting the personal data of Internet users. Thus, to send emails legally, recipients must first give their consent. For example, they themselves have registered to receive your news.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
Additionally, customers should be able to unsubscribe at any time, using a link in each email.
(CRM tool) allows you to retrieve the contact canada whatsapp number data details of your contacts. It is also possible to use a marketing automation tool to automatically scroll through your customers' email addresses. This is a legal process as the software only collects data that is already present on the Internet. You therefore build up a file of qualified prospects, thanks to targeting parameters. You increase your chances of getting a better return on investment and achieving a more profitable email marketing campaign.
Segmenting prospects
In order to offer personalized emails that perfectly meet your customers' expectations, it is essential to segment your contacts' email addresses. In fact, not everyone expects the same messages, because they do not have the same objectives. Thus, creating lists according to different criteria allows you to identify what type of email marketing to send them.
spam mail
For example, categorize emails by:
The size of the company;
Your sector of activity;
Its geographical area;
Its general condition (in full development, in financial difficulties, etc.);
The number of visits to your website.
Lead
Email marketing, definition
What are the objectives of email marketing?
How to be successful in your email campaign?
Collect emails legally
Segmenting prospects
Ensure email deliverability
Responsive Email Design
Define the objective of the communication.
Write structured and readable emails.
Use marketing automation tools to improve performance
How to write a marketing email that converts?
Email marketing to conclude
Email marketing to summarise in 4 questions
Are your email campaigns generating little or no results? Are you unsure of how to design emails that convert? Imagine, a high opening rate and above all, a conversion rate like you've never seen before! Discover our tips to reap the benefits of email marketing !
Email marketing: how to make your email campaigns successful?
Email marketing, definition
A marketing email is an email written and sent to several prospects, in order to inform them of your news, to build loyalty or to convert them into customers. Sending emails is a great direct marketing strategy when carried out according to the rules of the art. Moreover, according to a study , the return on investment of email marketing is 3 times higher than social media campaigns!
What are the objectives of email marketing?
From prospecting to conversion to loyalty, sending marketing emails happens at every stage of the sales cycle. Much more than digital content, email is a widely used marketing medium at btob. In fact, even customers who are not comfortable with digital tools appreciate receiving and reading your emails, especially when they are written especially for them!
Email marketing is a communication channel that allows you to present your products, services and company to the contacts in your database. The goal is not only to promote your brand, but to show companies that you provide a real solution to their problems.
spam mail
The goal of email marketing is also to inform your customers about your activity and give them expert advice so that they know you as a leader to follow. Thus, the weekly newsletter is part of your communication plan . It gathers ideas and information related to your news. New product, new blog article, new tool, present your new products to your contacts and the benefits they can bring to everyone.
Personalizing emails is a great way to improve customer relationships and experience. By offering content, offers or information tailored to each company, you support them individually to improve performance and efficiency.
How to be successful in your email campaign?
Collect emails legally
To launch an email campaign, the first thing you need to do is of course to collect email addresses. However, it is also about complying with the GDPR law ! It is about protecting the personal data of Internet users. Thus, to send emails legally, recipients must first give their consent. For example, they themselves have registered to receive your news.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
Additionally, customers should be able to unsubscribe at any time, using a link in each email.
(CRM tool) allows you to retrieve the contact canada whatsapp number data details of your contacts. It is also possible to use a marketing automation tool to automatically scroll through your customers' email addresses. This is a legal process as the software only collects data that is already present on the Internet. You therefore build up a file of qualified prospects, thanks to targeting parameters. You increase your chances of getting a better return on investment and achieving a more profitable email marketing campaign.
Segmenting prospects
In order to offer personalized emails that perfectly meet your customers' expectations, it is essential to segment your contacts' email addresses. In fact, not everyone expects the same messages, because they do not have the same objectives. Thus, creating lists according to different criteria allows you to identify what type of email marketing to send them.
spam mail
For example, categorize emails by:
The size of the company;
Your sector of activity;
Its geographical area;
Its general condition (in full development, in financial difficulties, etc.);
The number of visits to your website.
Lead