Have you noticed that information and communication technologies are invading our personal and professional lives?
Not all of us have well-developed digital skills , and we need training support that provides us not only knowledge but also experience and balance in the use of new technologies.
Keep reading and we will help you identify what type of skills you need to strengthen to stay up to date and compete with digital natives.
Social networks
Are you one of those people who is constantly monitoring your social media? If so, you will surely be interested in learning about professional tools to manage them. In addition, to work in this field you mus kuwait mobile number how many digits t also manage planning documents such as the marketing plan, the communication plan and carry out the relevant measurements to know if you achieve the objectives set out in them. I recommend that you learn this knowledge in a selection of social media courses that will prepare you to manage details of the networks on a daily basis or to search for leaders and influencers.
E-commerce
If concepts like CRM, HTML, loading times or platforms like WooCommerce or Prestashop sound like gibberish to you, it's because you don't know the details of how e-commerce works. As a user, you just access your favorite websites and order your purchases, but would you know how to add a product to a virtual store?
To make the leap from consumer to e-commerce professional, you have several options. Just like in the offline world, a business needs different profiles. In this way, you can delve into web development and design to create the virtual store and provide it with digital content, or you can access a more commercial profile by taking a course adapted to the commerce sector .
Search engine positioning
According to Stats Counter, in Spain we use Google in 92% of internet searches. Have you considered what you should do to appear in them? If you haven't, or you don't know the answer, you need to know more about web positioning, also known as SEO (Search engine optimization). Both internally on the web (what we call SEO on page) and externally (what we call SEO off page) you must work hard so that Google takes you into account and your website appears in prominent positions. An ideal training for someone who is starting their company and needs to improve their digital skills in positioning is the web positioning for entrepreneurship course , because in addition to the techniques, it will also help you in the measurement and achievement of objectives through Google Analytics.
person working with google analytics
Internet Security
Since we are talking about the Internet and its advantages, you should also know its dangers and how to deal with them. Security does not only depend on the proper use of access passwords, there is a whole world of SSL protocols, firewalls and the professional use of servers. If you are interested in this field and you work in business management, being an Internet security specialist can give you a professional boost.
Data mining
As we advance in digital skills, things become more complicated. We started talking about the most common uses in networks and now we are fully immersed in business and corporate uses of new technologies. The large amount of data collected today on the Internet makes it necessary to have jobs specialized in analysis and artificial intelligence applied to business. If you are interested in concepts such as data mining or data warehouse, a Business Intelligence course that combines project architecture and management will be ideal.
Server cabinet in a data warehouse
Inbound Marketing and digital strategies
Inbound marketing is a digital marketing strategy focused on attracting customers by creating relevant and personalized content. Unlike traditional marketing, which often relies on the direct promotion of products or services, inbound marketing seeks to create a connection with the target audience through content that interests them, such as blogs, videos, newsletters and social media. The goal is to offer value to potential customers at every stage of their purchasing journey, from brand awareness to the purchase decision, thus fostering a relationship of trust and facilitating their attraction in an organic and non-intrusive way.
This methodology is based on four fundamental phases: attract, convert, close and delight, seeking not only to attract visitors, but to convert them into customers and promoters of the brand and to take advantage of it, appropriate digital strategies must be established to balance tools and campaigns.