Iwo 3 KPIs Anonyanya kukosha kune Inbound Marketing

[DonalCerry]

Funnel metricsipa mhinduro inoita kuti Inbound marketing ibudirire. Kuteedzera huwandu hwese hwekutungamira iyo shanduko mune yakapihwa lifecycle nhanho uye chiyero chavanovhara pakati pematanho ndiyo yakanyatso uye ine chinangwa nzira yekuyera kushanda kwekuedza kwako kwekushambadzira. Bykuongorora chiyero chekushandura Telemarketing Data kwakoKupesana nemabhenji eindasitiri, iwe unogona zero munzvimbo dzefunnel yako kwaunenge usiri kuita zvakanaka uye uve nechokwadi chekuti macalorie ako ekushambadzira ari kushandiswa nemazvo.

Kana iwe uri kuwana yakakwana saiti traffic asi yako yekutungamirira-ku-shanduko chiyero chiri pasi pemaindasitiri zviyero, zvinogona kuve chiratidzo chekuti:

1) Zvemukati zvauri kugadzira hazvisi kuenderana nevateereri vako.

Pane zvikonzero zviviri zvakakosha nei zvirimo zvingave zvisiri kukurudzira shanduko; yekutanga ine chekuita nenzwi rako, kutumira mameseji uye kukosha kwechirevo. Zvese zvemukati zvaunogadzira zvinofanirwa kuve reverse-engineered-zvakaberekwa neimwe chaiyobuyer persona's pain pointsuye yakanyorwa nenzira inogadzirisa zvakananga matambudziko aya uye zvinodiwa. Kana mameseji ako asingamanikidze vashanyi kuti vawedzere rwendo rwavo, ingave nguva yekutarisa zvekare vanhu vako vekutanga uye reposition.

Chikonzero chechipiri chemukati chingave chisiri kugadzira shanduko chinosanganisira mamiriro. Sezvo tarisiro inoswedera pakuita sarudzo yekutenga, vanokura vaine ruzivo, uye, nekudaro, vanonyanya kujeka mune zvavanoda uye zvinovanetsa zvine chekuita nemhinduro yako. Kugadzira meseji inonzwika zvinorevakushandura meseji yako uye zvemukati sezvo hukama hunofambira mberi. Mumashoko emukati, izvo zvakaenzana nekugadzira yakakwana yepamusoro-ye-funnel (ToFu), yepakati-ye-funnel (MoFu) uye yepasi-ye-funnel (BoFu) zviwanikwa zvekurera zvinotungamira nenzira inopindirana nechinzvimbo chavo mune yemutengi. rwendo. Shanduko metrics inogona kuratidza nzvimbo dzefunnel yako pauri kushaya zvinoenderana nezvirimo uye nekudaro zvinokubatsira kuona pekuisa pakuedza kwako kuona mibairo mikuru.