Customer analytics vs. web analytics
Posted: Mon Dec 23, 2024 4:30 am
The resulting improved customer dialogue has a crucial impact on a positive customer experience, which, in turn, is the key to successful customer relationships and a high degree of customer loyalty.
ap-at-apteco-customer-analytics-en-insert-01.jpg
The terms web analytics and cyprus mobile number customer analytics are often used interchangeably. Though both expressions focus on data analysis, there are differences.
Web analytics deals with evaluating activities on a company’s own website, and is primarily used to evaluate the performance of the site and marketing activities. So the basic data for web analytics usually comes from only one source, whereas a number of different data sources are used in customer analytics. As data from web analytics is used for customer analytics, web analytics is also done earlier on.
Web analytics is also anonymous. It’s true that the tools often provide some demographic data, such as the location, gender, and age group of visitors, which enable a rough assessment of the relevant target group. They do not, however, lead back to any specific person.
ap-at-apteco-customer-analytics-en-insert-01.jpg
The terms web analytics and cyprus mobile number customer analytics are often used interchangeably. Though both expressions focus on data analysis, there are differences.
Web analytics deals with evaluating activities on a company’s own website, and is primarily used to evaluate the performance of the site and marketing activities. So the basic data for web analytics usually comes from only one source, whereas a number of different data sources are used in customer analytics. As data from web analytics is used for customer analytics, web analytics is also done earlier on.
Web analytics is also anonymous. It’s true that the tools often provide some demographic data, such as the location, gender, and age group of visitors, which enable a rough assessment of the relevant target group. They do not, however, lead back to any specific person.