Knowing how to turn followers into customers seems like a very complicated task, doesn't it? With so many users following your content, there are great opportunities to turn these numbers into revenue for your business.
This is possible through assertive and well-designed strategies that promote great results if applied correctly. With this in mind, we have prepared some tips to help you reach a larger audience, increase engagement and boost sales. Continue reading and check out what we have prepared!
tips on how to turn followers into customers
1. Check out tips on how to turn followers into customers
The first step, after having defined content, is to understand what people like to see, what they interact with, analyze the profile of your audience and followers, and then create interaction strategies with your audience . Whether through surveys, raffles or even the famous “question box”.
If you still have doubts about investing in this architects email lists process, know that the trend is a massive increase in more users on the media. In Brazil, there are 157 million, a number that will grow even more in 2023. And the ideal is to know how to invest more in Instagram, for example, to gain more followers and sell.
2. Bet on influencers
People tend to consume more content and buy more when it comes to products that celebrities use. But of course, if you have a growing account, the ideal is to bet on micro-influencers and content creators.
On average, they tend to have up to 100,000 followers. The difference between them and the more famous ones is that their audience is more engaged, so the return rate is higher, especially if your company is in the same niche as the influencer.
Also read: Sales via messaging apps are the future, check it out!
3. Seek to improve your content strategy
You need to study the data available on your page to check engagement, how many people consume your content and what can be changed or added. The analysis will allow you to build strategies that make a difference in the short term.
You need to understand what your customers like to see , so you can see which posts are most popular, which stories get the most views, and what you can improve on your reels. Don't forget that influencers who have been around for a long time have their own strategies for creating posts, which means they get more engagement.
There are Instagram celebrities who have a fixed routine for the entire week, which yields positive results. Many people think that this is an empty method on the part of the person, however, it is a style of strategy that delivers more views. See:
Schedules: Second Third Fourth Fifth Friday Saturday
9am Post story Reels Informational post Brochure
promotional
Open question box Interaction with followers
This is an example with a specific step-by-step guide. With this, you have the opportunity to modify it to your advantage, build your schedule and observe the period in which people are, in fact, available on Instagram.
3.1 Pay attention to users' schedules
Even though the internet is a place where people visit all day long, as it often seems, that's not how it works. In fact, users have specific times to access their main means of communication.
Did you know that there is a middle ground between hours that you should study frequently? People usually access Instagram between breaks at work, whether it's to have a coffee or tea. They tend to be active between 8am and 9am, which is a short period of time, return at lunchtime, which is at 12pm, and only open the app after 6pm or 8pm.
It’s no wonder that bloggers have adopted the timetable method to interact with their audience at strategic times. When followers come in, there will be content to entertain them as long as it’s quick and that changes their day in some way. Use this tactic to your advantage!
4. Share testimonials from your customers
On your Instagram or website, it's a good idea to try to present testimonials from customers who have purchased from your store and were satisfied. This is an attractive metric for people who want to buy but don't feel confident because they don't know your brand well.
When you demonstrate customer satisfaction, you make potential customers want to buy. For this reason, you must develop strategies to achieve excellent results in the sales process.
understand social media metrics
5. Understand social media metrics
With the help of Insight, which is available on most social networks, you will see information that will help you understand how digital media works . You will understand how long users spend browsing your account, what they have been viewing for the longest time, and what can be changed and improved.
Studying how Insight works will help you use it to your advantage to attract more customers and increase sales. However, the ideal is to take your time and work to provide attractive content that changes people's lives in a positive way.
6. Study storytelling
Work with the customer journey , which is the process of guiding that person through a story. You approach people with a specific publication that will place everyone in a real or fictional scenario, in which they interact more with the brand through comments, reposts and shares. See:
Character: real or not customer;
Conflict: causes and problems that people suffer from and will be solved by your brand;
Message: attractive idea that makes your products different.
People like stories and are curious to know the endings if they are interesting. To do this, you need to create a short script that has a beginning, middle and end that makes sense.
7. Make subtle announcements
Ads can't be displayed all the time on your page. People often ignore content because they're tired of seeing ads that don't add value and are so repetitive that they become boring.
Instead of adding so many ads to your page, opt for a ratio of 20 to 80. In this case, 80 is the number of organic posts, which allows people to interact more often. 20 represents the recommended number of times to advertise.
8. Interact with your audience
It is necessary to talk to your audience regularly. People like to be close to them and when you make time for live broadcasts, open a message box to answer questions and curiosities, it makes people interested in what you have to offer.
9. Invest in a professional sales website
Invest in a professional website to sell and attract more customers. Take advantage and keep the link in your Instagram BIO. Choose to include it in your stories whenever you talk about your products to make browsing easier for customers.
It generates more trust among followers who will feel safe when purchasing from your website, as it is a place with encryption and data protection. Provide the perfect page, ensuring that people want to buy from you again.