Data Protection Act and IP Marketing
On 25 May 2018, the General Data Protection Regulation (GDPR), the new European law for data protection , will come into effect. The new law tightens the rules from the current Personal Data Protection Act, but also adds a number of new obligations. The question is of course what this new law means for the use of an IP marketing tool. Users of an IP marketing tool can breathe easy (at least for the time being).
The new law has no consequences for the use if the tool only recognizes the organization. It is important that the tool does not recognize the person or the consumer, and does not process or provide personal data. It is also important that the tool does not place commercial third party cookies or tracking cookies .
For IP marketing tools that offer the possibility of liquid content, there is another aspect. In that case, functional first party cookies are placed during the session to provide a session ID to the visit. Or, in the case of using the liquid content module, to control the liquid content functionality of the software during the session. If these cookies example of whatsapp number in philippines are deleted after the session has ended or after a certain period of inactivity, there is no problem within the framework of the law. Placing commercial third party cookies or tracking cookies is not permitted.
Using information about potential customers in a structured way
There are many possibilities to increase the final conversion percentages. In this way, the investment in marketing as a percentage of the turnover yields more than what it has cost. More in financial terms, but also more in the sense of continuity of the organization. Online marketing is becoming increasingly important in this and with it IP marketing.
In many cases, the website takes a central place in the beginning. By combining current IT developments in the field of web tools, IP marketing tools, marketing automation and CRM tools, essential information is available to make the right choices for successful marketing investments. This allows you to use behavior of and information about potential customers in a structured way.
Since the investment for such a tool is relatively low, ranging between €100 and €600 per month, this should not be a bottleneck for most B2B organizations . In fact, B2B organizations in the Netherlands should ask themselves whether they can still afford not to use an IP marketing tool in their marketing mix.
Do you use an IP marketing tool? I'm curious about your experiences.