An MQL meets three characteristics. This makes this lead distinct from other leads:
The lead matches the profile of your ideal thailand telegram customer in many ways.
The lead has a problem that your product can solve.
The problem is not yet top of mind, so the customer is not ready to buy your product right away.
Funneling MQLs
Not all leads represent the same opportunity. Some are not ready to buy, while others are almost ready to buy. If you clearly differentiate between different types of leads, you will know which leads are most worth following up. This can increase the effectiveness of your marketing and sales activities and ultimately increase your sales.
What types of leads are there?
When you generate leads for your business through marketing activities, you distinguish between different types of leads, each representing a different stage of the buying process:
IQL: Information Qualified Lead. A prospect seeking information about a product or service.
MQL: Marketing Qualified Lead. A prospect with above-average interest in your product or service.
SQL: Sales Qualified Lead. A prospect who enters a sales conversation and is basically ready to buy