Account-based marketing, on the other hand, speaks and focuses on the prospect in a targeted and individual way, aiming at the creation of hyper-personalized and targeted content and storytelling.
When a prospect of interest is identified through an ABM strategy, he is not followed as if he were a company, but as an individual , through personalized campaigns, targeted messages and based on his specific interaction with the messages previously conveyed.
The advantages? Using your own resources and building content thinking and targeting a smaller audience but composed of prospects who can be truly interested , impressed by the shared information and russian phone number example therefore more likely to turn into valid leads.
Inbound + Account based marketing: is it possible to combine the two strategic lines?
The answer is yes. In theory the two methodologies are distinct, but in practice or rather in tactics, being able to integrate them, making sure they complement each other, is the key to bringing enormous value to the company, to the sales department and consequently to the business.
For example, combining the creation of defined potential customer lists (ABM) and quality relationships (Inbound) is the perfect recipe. Account-based marketing can come into play consequentially, once you have built positioning and online presence, interest in content and trust in the brand, in terms of lead generation, thus obtaining already valid contacts.
Account Based Marketing Strategy: How to Get Results
Building a strategic line that can get results from account-based marketing is possible, but it is necessary to understand its assumptions and evolution. We have said that inbound marketing combined with ABM is a winning weapon, but it is also fair to underline that, when you address this topic, you introduce a paradigm shift compared to an Inbound strategy.