That secondary layer of SEO is known as technical SEO, and that’s what we’re going to explore over the course of today’s blog post. We’ll start by looking at the basics of technical SEO before getting into the factors that influence technical SEO and how they affect your site’s rankings.
What is technical SEO?
Technical SEO is a domain of SEO that does not necessarily cover the factors that are on the page, but rather the factors that make it easier for the search engine to find your pages. Search engines like Google work by using robots known as crawlers to traverse the internet and find results for their users.
When you improve your site’s technical SEO, you’re making it easier for those crawlers australia mobile number list free to find you. By making it easier for crawlers to do their jobs, you’ll be able to rank higher in Google’s search results because your website is quicker to find than your competitors’, and Google assumes that a technically sound site will offer a better user experience.
> Check out our SEO Guide for technical SEO guides.
Factors that affect technical SEO
There are several things you can do to improve a site’s technical SEO, and we’re going to explore some of those factors here. These include making your site load faster, making sure your site is as mobile-friendly as possible, using SSL certificates for added security, and implementing AMP.
The speed of your site
In addition to making it easier for a crawler to index your site, a faster loading speed will make Google think your site is of higher quality. After all, Google wants to make sure its users have a good experience with its search results, and no one wants to sit around waiting for a long time for a page to load.