6 Marketing Automation Courses for B2B Marketers
Posted: Sun Dec 22, 2024 10:28 am
Upskilling in marketing automation is fundamental to the success of lead generation and nurture activity. Technology, trends, and best practices evolve constantly. Even for those marketers who are hands-on every day, it can be hard to keep up! This is why marketing automation courses are invaluable.
Previously on this blog, I’ve shared our top phone number cambodia online resources for marketing automation. While these blogs and publications are extremely helpful, they don’t give you the focus and motivation that an actual course can.
Keen to build your confidence in Marketing Cloud Account Engagement (formerly Pardot)? Enrol in the Marketing Cloud Academy today and access on-demand courses ideal for upskilling and onboarding new team members.
Why complete a marketing automation course?
No matter how advanced your understanding of marketing automation software, completing the right online course allows you to:
Validate and develop what you already know about automation theory.
Ensure you are implementing your chosen automation software correctly.
Feel confident that you’re creating campaigns in line with best practices.
Provide accessible training for members of your team, especially beginners.
Self-serve your basic marketing automation needs without recruiting an external consultant (at least until you really need one!).
Needless to say, there are a plethora of courses available online and offline. Some are provided by specific marketing automation providers and are, naturally, relevant only to their own automation tool. Others are produced by industry leaders, consultants, and educational organisations and these can be platform-specific or broad, encompassing inbound marketing theory, automation theory and trends, or general best practices for lead nurture.
The right course for you is dependent on your knowledge gaps, how well you know both the theory and the software, and what your goal outcomes are.
You might feel that reading blogs and news articles daily is enough to keep you on top of general trends and emerging martech. However, you could be implementing a specific platform such as Pardot (renamed Account Engagement’ in 2022)and really need to understand the right way to do so, to avoid making mistakes that cost time and money later.
On the other hand, you might feel like you know the software you use well, but the planning of marketing strategy or lead nurture campaigns are areas you could improve.
Either way, below I have listed six marketing automation courses I think are well worth considering for a B2B marketing professional. They include a range of providers, platforms, and topics, and range from beginner courses to advanced.
Spoiler - one of these recommendations is our very own Pardot and Marketing Cloud training academy: ideal for users wanting to better understand and use these specific platforms.
The courses are:
Trailhead by Salesforce
HubSpot Inbound Marketing Certification
Marketing Cloud Specialist
Pardot Specialist: Pardot On-Demand
B2B Marketing Automation training
Pardot Email for Reluctant Coders
Previously on this blog, I’ve shared our top phone number cambodia online resources for marketing automation. While these blogs and publications are extremely helpful, they don’t give you the focus and motivation that an actual course can.
Keen to build your confidence in Marketing Cloud Account Engagement (formerly Pardot)? Enrol in the Marketing Cloud Academy today and access on-demand courses ideal for upskilling and onboarding new team members.
Why complete a marketing automation course?
No matter how advanced your understanding of marketing automation software, completing the right online course allows you to:
Validate and develop what you already know about automation theory.
Ensure you are implementing your chosen automation software correctly.
Feel confident that you’re creating campaigns in line with best practices.
Provide accessible training for members of your team, especially beginners.
Self-serve your basic marketing automation needs without recruiting an external consultant (at least until you really need one!).
Needless to say, there are a plethora of courses available online and offline. Some are provided by specific marketing automation providers and are, naturally, relevant only to their own automation tool. Others are produced by industry leaders, consultants, and educational organisations and these can be platform-specific or broad, encompassing inbound marketing theory, automation theory and trends, or general best practices for lead nurture.
The right course for you is dependent on your knowledge gaps, how well you know both the theory and the software, and what your goal outcomes are.
You might feel that reading blogs and news articles daily is enough to keep you on top of general trends and emerging martech. However, you could be implementing a specific platform such as Pardot (renamed Account Engagement’ in 2022)and really need to understand the right way to do so, to avoid making mistakes that cost time and money later.
On the other hand, you might feel like you know the software you use well, but the planning of marketing strategy or lead nurture campaigns are areas you could improve.
Either way, below I have listed six marketing automation courses I think are well worth considering for a B2B marketing professional. They include a range of providers, platforms, and topics, and range from beginner courses to advanced.
Spoiler - one of these recommendations is our very own Pardot and Marketing Cloud training academy: ideal for users wanting to better understand and use these specific platforms.
The courses are:
Trailhead by Salesforce
HubSpot Inbound Marketing Certification
Marketing Cloud Specialist
Pardot Specialist: Pardot On-Demand
B2B Marketing Automation training
Pardot Email for Reluctant Coders