Must Read: Customer Loyalty Strategies
Posted: Sun Dec 22, 2024 10:17 am
How to advertise your e-commerce on Google.
This can happen thanks to different tools: Google Ads, now ex AdWords, offers ads on the search network, on websites that adhere to the AdSense program but also specific options for online shopping. All this translates into an increase in conversions if the right person follows you in defining the Ads campaigns and optimizing the Merchant Center . That is, the tool for managing the inventory on Google of your products available online and in store ( here you can find more information ).
Start a video marketing strategy
Do you know what people use when they search for information thailand phone number list to make an online purchase? Videos. The statistics speak for themselves : 73% of consumers have been influenced by a brand's presence on social media when making purchasing decisions.
And if you want to assert yourself in this world you have to focus on multimedia . Because through these contents you can obtain a lot of information in a convenient, usable format. And suitable for viewing on smartphones.
Start a video marketing strategy
From the user's point of view, this is a decisive aspect, very useful also in terms of strategy diversification. For example, with a single content you can create posts for Facebook and Instagram, videos for YouTube that you then insert into the product sheets or solutions to create sponsored ads. In other words, if you want to sponsor your e-commerce you have to take the video channel into consideration.
Invest in influencer marketing
Working with influencers does not necessarily mean creating relationships with international testimonials and paying tens of thousands of euros for a post on Instagram. Often, excellent results are obtained by working on small numbers. Micro influencers can be perfect for intercepting niches
That is, sectors that are difficult to reach with depersonalized advertising. In fact, with the contribution of people who have gained the trust of the public, it can be essential to push your e-commerce: the important thing is to always work on the transparency of the professional relationship .
This can happen thanks to different tools: Google Ads, now ex AdWords, offers ads on the search network, on websites that adhere to the AdSense program but also specific options for online shopping. All this translates into an increase in conversions if the right person follows you in defining the Ads campaigns and optimizing the Merchant Center . That is, the tool for managing the inventory on Google of your products available online and in store ( here you can find more information ).
Start a video marketing strategy
Do you know what people use when they search for information thailand phone number list to make an online purchase? Videos. The statistics speak for themselves : 73% of consumers have been influenced by a brand's presence on social media when making purchasing decisions.
And if you want to assert yourself in this world you have to focus on multimedia . Because through these contents you can obtain a lot of information in a convenient, usable format. And suitable for viewing on smartphones.
Start a video marketing strategy
From the user's point of view, this is a decisive aspect, very useful also in terms of strategy diversification. For example, with a single content you can create posts for Facebook and Instagram, videos for YouTube that you then insert into the product sheets or solutions to create sponsored ads. In other words, if you want to sponsor your e-commerce you have to take the video channel into consideration.
Invest in influencer marketing
Working with influencers does not necessarily mean creating relationships with international testimonials and paying tens of thousands of euros for a post on Instagram. Often, excellent results are obtained by working on small numbers. Micro influencers can be perfect for intercepting niches
That is, sectors that are difficult to reach with depersonalized advertising. In fact, with the contribution of people who have gained the trust of the public, it can be essential to push your e-commerce: the important thing is to always work on the transparency of the professional relationship .