What you need to know before using Pardot connectors
Posted: Sun Dec 22, 2024 10:10 am
Before you do anything in your Pardot account, you need to familiarise yourself with the connectors you are considering.
Most come with step-by-step guides from Pardot that you can download on their Help site, like this one for the Salesforce connector.
Depending on which connectors you are keen to use, you’ll need to know a few things.
General
You will need relevant login credentials number cambodia to set up each connector.
It’s a two-stage process. The first stage is setting up the connector (you do not need any credentials for this) and the second stage is verification (connecting the connector to your accounts).
Social Posting
You can have unlimited amounts of social posting connectors.
The social posting character limit for Facebook is 4,000, LinkedIn is 700, and Twitter is 140.
The LinkedIn social posting connector supports individual and company pages. It doesn’t support LinkedIn Groups.
Disable auto posting between social media accounts before using Pardot social posting.
If your Facebook account is configured to automatically post to Twitter, disconnect the accounts, and then set up separate connectors for Facebook and Twitter.
Posting to Google accounts is not available due to Google API limitations.
Links are uniquely rewritten depending on the social connector that the URL is posted to, such as Facebook or Twitter.
Links are rewritten when the message is posted.
You don’t see the bit.ly link populated before the message is posted.
If you have the bit.ly connector set up, links are rewritten with your custom account URL. Otherwise, Pardot creates a standard bit.ly URL
Salesforce
You can have only one Salesforce connector in Pardot.
Pardot can integrate with Salesforce Person Account record types. To enable person account syncing, contact Pardot Support.
Importing prospects into Pardot causes them to sync with Salesforce. Unassigned prospects sync to Salesforce, but records aren’t created when there is no matching email address.
Pardot checks for changes in Salesforce and Pardot up to every 2 minutes. If youre seeing slower sync times, contact Pardot Support. If you’re updating a large volume of records at a time, it can take longer for all changes to sync.
Most come with step-by-step guides from Pardot that you can download on their Help site, like this one for the Salesforce connector.
Depending on which connectors you are keen to use, you’ll need to know a few things.
General
You will need relevant login credentials number cambodia to set up each connector.
It’s a two-stage process. The first stage is setting up the connector (you do not need any credentials for this) and the second stage is verification (connecting the connector to your accounts).
Social Posting
You can have unlimited amounts of social posting connectors.
The social posting character limit for Facebook is 4,000, LinkedIn is 700, and Twitter is 140.
The LinkedIn social posting connector supports individual and company pages. It doesn’t support LinkedIn Groups.
Disable auto posting between social media accounts before using Pardot social posting.
If your Facebook account is configured to automatically post to Twitter, disconnect the accounts, and then set up separate connectors for Facebook and Twitter.
Posting to Google accounts is not available due to Google API limitations.
Links are uniquely rewritten depending on the social connector that the URL is posted to, such as Facebook or Twitter.
Links are rewritten when the message is posted.
You don’t see the bit.ly link populated before the message is posted.
If you have the bit.ly connector set up, links are rewritten with your custom account URL. Otherwise, Pardot creates a standard bit.ly URL
Salesforce
You can have only one Salesforce connector in Pardot.
Pardot can integrate with Salesforce Person Account record types. To enable person account syncing, contact Pardot Support.
Importing prospects into Pardot causes them to sync with Salesforce. Unassigned prospects sync to Salesforce, but records aren’t created when there is no matching email address.
Pardot checks for changes in Salesforce and Pardot up to every 2 minutes. If youre seeing slower sync times, contact Pardot Support. If you’re updating a large volume of records at a time, it can take longer for all changes to sync.