Anyone who works with the marketing automation software HubSpot has a multi-talent for inbound marketing. However, the diversity and the wide range of functions also require a lot of effort to get used to the powerful tool. This article shows whether it is still worth doing everything yourself or whether it is better to find a HubSpot agency.
HubSpot is a content strategy tool. It supports content marketing and helps to evaluate and publish it - with good results.
The story behind it: The founder of HubSpot, Brian Halligan, invented inbound marketing at the same time as the content software . He had observed that customers had emancipated themselves from bland advertising measures and no longer believed them. They were proactively and independently finding out about products and services on the Internet.
Therefore, a new marketing method was needed benin whatsapp data that would best suit the information needs of potential customers. Potential customers should be attracted rather than having advertising messages thrown at them. Inbound marketing was born.
HubSpot: One tool for all inbound tasks
However, there was no tool that covered all the workflows needed, such as optimizing websites, publishing blog posts, creating calls to action, and doing lead nurturing . Thus, an "all-inclusive inbound marketing machine" was missing. So Halligan developed his own tool and called it HubSpot .
Both companies and agencies can purchase licenses for HubSpot that are designed for a specific part of the software. Agency partnerships with HubSpot are also possible. Agencies use the software not only for themselves, but also for their customers. Agencies also advise customers on how to use HubSpot.
This is what HubSpot can do:
Introducing the entire software suite would go beyond the scope of this blog post. However, new functions are planned for 2019. A particularly practical function for finding relevant keywords is to organize topics in a mind map in the cluster.
HubSpot provides a graphical overview of the relevance, popularity and competitive factor for each keyword. Simply enter the main keyword and subtopics. HubSpot then immediately generates all the important data for decision-making.