But let's get to it. Do you know why World Radio Day is celebrated on February 13?
Proclaimed at the UNESCO General Conference in 2011, and unanimously approved the following year by the United Nations General Assembly (UN), World Radio Day is considered an international UN date.
According to UNESCO, the aim is to raise public awareness of the importance of usa phone numbers list radio and encourage decision-makers to use it to provide access to information and improve international cooperation between broadcasters.
Radio is pure history, knowledge, information and audience. Radio boosts the careers of many artists and composers. For Fábio Schuck, music strategist, when an artist is played on the radio, he gains credibility in the market. “On the internet, the speed of distribution is incredible, but radio is mass-produced, it gives credibility,” he says.
Furthermore, radio plays a significant role in society. Through it, we can be sure that public service messages will reach everyone, even in the most adverse conditions, such as a natural disaster or a pandemic, such as the one we are currently experiencing, where radio is used in many communities to broadcast classes.
More than 10 thousand broadcasters in Brazil
It is present in many places, according to a survey conducted by the Ministry of Science, Technology, Innovations and Communications (MCTIC), in Brazil there are more than 10.5 thousand radio stations. Most Brazilian stations operate on FM, a type of frequency that guarantees excellent sound quality and concentrates 92% of the total radio audience.
We can see that this is the leading means of communication in Brazil in terms of trust. Today, especially, we could not fail to thank the broadcasters and their radio presenters for their commitment.
Radio makes a difference in the lives of artists, composers, businesses and the community as a whole.
Radio makes a difference
Radio is always on the air, always on and ready for listeners! An indispensable means of communication to connect people and, of course, radio makes a difference in the lives of artists and composers! It boosts careers .
According to Fabio Schuck, music strategist and co-founder of Audiency, “the songs of artists that are broadcast on the radio are the ones that have the greatest chance of success, of being the most sung at shows, precisely because they enter the popular unconscious when they are mass-produced and delivered in such a democratic way through this medium”, exemplified the businessman.
Using the tools available on the market is of utmost importance to boost your professional career. For those of you who work at radio stations, it is essential to know that analyzing your audience is essential!
Being able to measure the audience and performance of a radio station is a differentiator for identifying errors and successes in programming.
With the arrival of the internet, competition has increased and expanded the possibilities for listeners, such as YouTube, Spotify, and personalized playlists, but do you know what these applications don't offer? Human interaction.
It is important to highlight that in a highly technological world, where accurate and real-time data are competitive advantages, being present in innovative tools is a great differentiator for your broadcaster and this is where Audiency makes the difference!
Having visibility can give your station a huge spotlight! Increasing the number of promising partnerships and making your station much more attractive.