The need to differentiate from the competition
Posted: Sun Dec 22, 2024 10:00 am
knowledge of the client's business, content, value propositions, etc., going beyond the product, forces Marketing and Sales to come to an understanding in order to design new ways to differentiate themselves.
Sales processes (increasingly hybrid due to the customer's need for more digital contact points) are constantly being reformulated. Better use and interpretation of data means that Sales needs Marketing. On the other hand, a need to know the customer much better means that Marketing needs Sales.
We help companies work on aligning their Marketing and Sales philippine phone number lookup teams, connecting their Marketing and Sales teams and processes around the same processes, technologies and, above all, creating a single customer-centric vision of the client.
B2B Marketing Channels
There are many ways to reach a potential or active B2B client. The idea of mass advertising has little weight in B2B Marketing, but the ability to select the appropriate channel for each type of client and sector does.
Being well positioned on Google is vital for any company. Informational and/or transactional searches occur significantly on this channel.
Sales processes (increasingly hybrid due to the customer's need for more digital contact points) are constantly being reformulated. Better use and interpretation of data means that Sales needs Marketing. On the other hand, a need to know the customer much better means that Marketing needs Sales.
We help companies work on aligning their Marketing and Sales philippine phone number lookup teams, connecting their Marketing and Sales teams and processes around the same processes, technologies and, above all, creating a single customer-centric vision of the client.
B2B Marketing Channels
There are many ways to reach a potential or active B2B client. The idea of mass advertising has little weight in B2B Marketing, but the ability to select the appropriate channel for each type of client and sector does.
Being well positioned on Google is vital for any company. Informational and/or transactional searches occur significantly on this channel.