A good onsite link building campaign allows for this – they can learn, move to the next page, and dig deeper for more information until they finally fill out the content form.
Google Analytics is a useful tool for this KPI. You can check every metric usa phone list related to the time users spend on your site to assess the appeal of your content.
3. New and returning users
Sometimes, the process of acquiring new customers isn’t linear. In other words, if SEO rankings are good, your website appears in search engine results. They click on your link and visit your website.
However, even the best SEO experts will tell you that sometimes qualified customers (those who are part of your target audience) may not become customers the first time.
They may want to look for another personal injury law firm or need more time to think about it. It’s completely normal to not retain a client the first time they click on your website. Think about the last time you made a big investment. You probably visited certain websites over and over again before making a decision.
You can use Google Analytics to segment your website traffic into new and returning users. You can use Google Analytics to find out which pages each group visits most often to determine which pages add the most value to each group .
By understanding which pages are valuable to each group, you can also assess which group (and which pages) is generating the most conversions and bringing in the most revenue for your law firm. The majority of your web traffic will be made up of new users, but returning users typically convert at a higher rate .
4. Cost per lead
Cost per lead is a calculation of how much you spend on marketing to turn someone into a contact. This will show you which parts of your marketing strategy are working and which are not. Ultimately, you want to attract new clients for each of your practice areas.
It costs money to get people to visit your company's website. This key feature tells us how much it costs to get the lead, which may be more intuitive in PPC advertising. For example, how much does it cost to click on a divorce lawsuit keyword ad on Baidu , how many customers will be brought in, and how much revenue will be generated, and you can estimate the cost of each customer brought in through PPC.
If you are just beginning your SEO marketing efforts, this number won’t be as useful to you. SEO is a slower investment, with compounding value showing up over months and years. It usually takes 6 to 12 months to start seeing a return on your SEO investment, and it may take longer if you are in a competitive market .
5. Customer Value
This is another valuable data that needs to be monitored. It seems to have nothing to do with the search engine algorithm. To be precise, there are two dimensions. One is to bring a large number of customers, but the net worth is not high, but there is great potential for subsequent development. The other is that the number is small, but it brings very high returns to the company.
We want to bring in high-value leads, not just those seeking free legal advice, but those who will bring in revenue. This KPI measures the revenue each client brings in for your law firm. It's a great way to measure which of your marketing efforts are generating the most financial benefit for your firm. Some practice areas will generate more leads, but that doesn't necessarily mean significant revenue.
Conversely, some practice areas will generate a smaller number of leads, but those leads will convert into clients that generate significant revenue for your company. Calculate customer lifetime value and compare those numbers to your marketing efforts to ensure you are investing in the most profitable avenues for your company.
6. Local SEO Exists
When a searcher is looking for a lawyer near them, they might use a term like "car accident lawyers near me." This search has local intent. It will show local lawyers that fit that description. Local searches are heavily influenced by the searcher's physical location.
As such, simply searching for your firm on Baidu won’t give you an accurate picture of your local SEO performance. You can use Baidu Maps to enter a business type, such as “divorce lawyer,” to display rankings for the area where your law firm is located. This can give you a better idea of where you rank prominently in your practice areas and where your competitors are outranking you.
There are many more things you can track. It is often helpful to review the following details:
Titles, title tags, and meta descriptions included by your webmaster (or any technical SEO and website design updates you may need!)
Other Types of Off-Page SEO Work
This is just the beginning. The key is not to get bogged down in tracking, but to use these tools as a powerful guidebook on how to get the best traffic for your website.
Related reading: The Definitive Guide to Law Firm SEO: Lawyer Website SEO Budget (8)
Keep track of what’s important
We’ve covered a lot of detail here, and this is just the beginning of everything you need to focus on in order to understand how your law firm’s SEO is performing. When you work with our team at SEO, we’ll take a deeper look and provide you with important information.
Victory is not everything, but ityesOne of our core values. So is quality. That’s why we track client metrics and use them to design successful SEO strategies. We also believe in transparency, which is why we teach our clients how to read their own metrics and judge their progress for themselves.
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