It also has significant SEO benefits and the potential to rank in image searches, as well as the ability to take advantage of new technologies, such as visual search .
Using videos
Images were not the only visual elements we analyzed, we also wanted to check if it is worth investing in videos.
Conclusion: Articles that do not contain a video get 92% less traffic and are shared 24% less than those that contain at least one video.
In recent years, the use of videos in content has grown exponentially. According to Wyzowl animation study, 86% of businesses are using videos as a marketing tool in 2021, compared to 61% in 2016. Moreover, Cisco forecasts that video internet traffic will account for 82% of total consumer traffic in 2021. So we can safely say that videos are the future of content marketing.
It’s not surprising, as videos are a mobile phone saudi arabia mobile number directory very useful and flexible tool. Primarily, they are ideal for cross-channel distribution, allowing you to share videos on a wide range of platforms. You can also use them to address user needs, such as “how-to” videos, interviews with experts and influencers, or product demonstrations. In fact, videos can be very important for obtaining leads, as more than half of consumers use videos as a form of decision-making.
In terms of SEO, using videos in your articles can increase engagement, boosting average time on page significantly. If you host the videos on your own website (instead of YouTube or Vimeo), you can also potentially attract a large number of quality backlinks.
Research methodology
Globally, we selected 1.2 million articles published on blogs with between 30,000 and 500,000 sessions. We also excluded articles published after June 2020.
When evaluating the performance of each article, we looked at traffic (average unique page views), social media engagement (Twitter and Facebook), and backlinks. We averaged these metrics to split all articles into high performers (20%), medium performers (60%), and low performers (20%).
We then attempted to establish baseline values for the most common content characteristics, specifically:
length;