our keywords as informational or

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Rankbrain brought about a change in the SERPs as well as in our way of working, since Google understood much better what the user was searching for.

Since then, it is of little use to put the main keyword in the Title if the type of content we offer does not respond to what the user is looking for.


In fact, nowadays keyword research makes no sense if mexico mobile database we do not classify transactional.

In a way, you could say that Rankbrain and BERT are sisters; both updates aim to offer more accurate results based on artificial intelligence.

However, their main difference lies in the way they do it.

Rankbrain uses historical search data to predict what the user expects to find.

For example, when we search for “buy Frankenstein”, Google shows us stores where we can buy the Frankenstein book online.