Strong focus on performance
Posted: Sun Dec 22, 2024 9:58 am
The consumer has the power in their own hands. Geofencing relies on the permission of users to use their location data. This permission can be withdrawn at any time.
Transparency is key. Explain to your users why you need their location data. Users are more likely to give consent if they know how and why you are using their data.
Make sure there is a good reason to collect data from your customers. The customer will only give consent if it improves her user experience.
Make sure your security is in order so that customer data cannot leak
Have a privacy policy in place, in which you communicate all your promises to the customer. This should be well documented and available online.
Mind your words. When you talk to your customers about sharing their location, your choice of words is crucial. It can make the difference between trust and distrust.
Now that you’ve read this article, you should have a clear idea of whether geofencing is right for you and how to use it. It’s a powerful tool to collect valuable data, provide users with highly relevant information, and gather feedback.
Feeling inspired? Start thinking about how to use geofencing for your business today!
The year is almost over. High time to look ahead to the coming year. It promises to be an interesting year for brands and marketers, in which the role of social media in the funnel will continue to increase. The trends that were started in 2017 and which I wrote about in my previous trend article at the end of last year will continue in the coming year.
Where a few years ago, social media was mainly switzerland whatsapp number seen as a channel to build a relationship and create fans based on organic reach, this is very different in 2017. Social media have become reach media, where visible results can be achieved with targeted targeting . With Facebook at the forefront, this trend will continue in 2018. Social media are playing an increasingly important role as a communication channel in all phases of the marketing funnel, where reach and your reach frequency are crucial. Companies are (rightly) looking more thoroughly and critically at the performance of social media as a mature marketing channel.
2. Bye, bye, interaction
The development of Facebook as an important media channel in the marketing funnel automatically means that we will increasingly say goodbye to the basis from which Facebook started: interaction. For you as a brand, it is no longer about the likes , comments and shares , but about the reach , frequency , traffic and conversion contribution. The platform itself also actively advises the use of new advertising formats in the field of reach and frequency , instead of the more traditional engagement ads .
3. Think video!
Video, video, video, it can’t be said enough. Facebook recently indicated that it expects that 70 percent of all content on its platform will soon be video, and Cisco even thinks that 80 percent of all traffic on the internet will be video in 2019. Brands increasingly need to work with video to achieve their goals. Or motion , as I prefer to describe it. Video quickly sounds expensive and complex, while it is mainly about adding movement to your content. Animation, stop motion, cinemagraphs, all forms of video/motion that can be used well and developed cost-efficiently.
Transparency is key. Explain to your users why you need their location data. Users are more likely to give consent if they know how and why you are using their data.
Make sure there is a good reason to collect data from your customers. The customer will only give consent if it improves her user experience.
Make sure your security is in order so that customer data cannot leak
Have a privacy policy in place, in which you communicate all your promises to the customer. This should be well documented and available online.
Mind your words. When you talk to your customers about sharing their location, your choice of words is crucial. It can make the difference between trust and distrust.
Now that you’ve read this article, you should have a clear idea of whether geofencing is right for you and how to use it. It’s a powerful tool to collect valuable data, provide users with highly relevant information, and gather feedback.
Feeling inspired? Start thinking about how to use geofencing for your business today!
The year is almost over. High time to look ahead to the coming year. It promises to be an interesting year for brands and marketers, in which the role of social media in the funnel will continue to increase. The trends that were started in 2017 and which I wrote about in my previous trend article at the end of last year will continue in the coming year.
Where a few years ago, social media was mainly switzerland whatsapp number seen as a channel to build a relationship and create fans based on organic reach, this is very different in 2017. Social media have become reach media, where visible results can be achieved with targeted targeting . With Facebook at the forefront, this trend will continue in 2018. Social media are playing an increasingly important role as a communication channel in all phases of the marketing funnel, where reach and your reach frequency are crucial. Companies are (rightly) looking more thoroughly and critically at the performance of social media as a mature marketing channel.
2. Bye, bye, interaction
The development of Facebook as an important media channel in the marketing funnel automatically means that we will increasingly say goodbye to the basis from which Facebook started: interaction. For you as a brand, it is no longer about the likes , comments and shares , but about the reach , frequency , traffic and conversion contribution. The platform itself also actively advises the use of new advertising formats in the field of reach and frequency , instead of the more traditional engagement ads .
3. Think video!
Video, video, video, it can’t be said enough. Facebook recently indicated that it expects that 70 percent of all content on its platform will soon be video, and Cisco even thinks that 80 percent of all traffic on the internet will be video in 2019. Brands increasingly need to work with video to achieve their goals. Or motion , as I prefer to describe it. Video quickly sounds expensive and complex, while it is mainly about adding movement to your content. Animation, stop motion, cinemagraphs, all forms of video/motion that can be used well and developed cost-efficiently.