Are they searched for and do they cost relatively little? It's logical that you don't want to reduce your ad spend budget if users are already searching for your brand and it appears organically, but if they're low cost and you bid on them, you can help ensure that your competition doesn't snag any of your clicks.
seo ppc ctr and conversions
Screenshot taken from Advertising Research with SEMrush
2.- Explore the competition for your brand keywords
You can do this either manually or with SEMrush advertising research .
Type your competitor's name into the search bar and use the advanced filters to identify whether or not your competitor has bid on them.
seo ppc branded keywords explore competition
If your competition is bidding on your brand, y philippines cellphone number ou should too.
You don't want them to be able to steal part of your audience, do you?
And now, the second part of the equation: should you bid or not bid on your competitors' brands?
Evaluate the search volume and competitive density for your competitors' branded terms and decide if it's worth the investment.
Keep in mind that while bidding on your competitors' branded keywords is a sound strategy, some experts do not recommend it.
Manuel Gil, CEO at BlueCaribu, shares his opinion:
Manuel Gil
Manuel Gil
CEO at BlueCaribu
The most important thing when an advertiser is considering bidding on a competitor's terms is to be very clear about the direct and indirect consequences that this may have on performance (and excluding legal and ethical issues).
The first thing is that these words will not be able to be included in the ads or landing pages, so the quality level will drop significantly, affecting the account performance, visibility and CPC.
On the other hand, if the quality level penalty doesn't sto