Reach out to inactive customers
Using the information in your france companies email list database, you’ll be able to see which of your customers have lapsed or have not interacted with your company in a while (and are at risk of lapsing). Using this data, you can reach out to them and get them to re-engage with your brand (using a relevant and targeted offer) before you lose them forever.
On the other hand, your marketing database can also help you identify your most loyal customers. Using this information, you can target these customers relentlessly. You can also create campaigns that are designed for their needs. An incentive like a loyalty program, for example, will inspire repeat purchases.
Improve customer support
Acquiring new customers is important. However, the process can be expensive and if a new customer lapses after a single purchase, you’ll struggle to grow.