Successful campaigns: We “Bullying for Loving”
Posted: Sun Feb 02, 2025 4:35 am
In 2016, the Nosotras brand created an anti-bullying campaign to promote safety and confidence in girls and adolescents who currently face stereotypes imposed by society and criticize what they consider “different.”
The impact of the campaign has been successful and Nosotras understood this, which is why it has adapted this communication strategy to all of its social networks, its website and its television commercials.
On its YouTube channel, Nosotras has implemented a strategy to reach out to girls and teenagers through trends on this platform, such as tips, bloopers, crafts, questions and answers, which undoubtedly keep the attention of its target audience and give it a more fun and cool image.
https://www.youtube.com/watch?v=LlCbgVSK0FA
In addition, it continues to maintain its contests oman whatsapp data through the famous phrase " I don't need your approval" which is the slogan of the campaign (one of the communication strategies where a speech or a message can be linked with creative copies that define and create recall in the community) which was very successful.
Facebook: It links the same audiovisual content as YouTube, but also shares blogs on topics for girls such as makeup tips, myths and truths, contests and motivational phrases.
successful campaigns
Instagram: the same messages are also used and girls are encouraged to interact with messages to change “bullying to loving” which is the central axis of their communication.
successful campaigns
On their website and Twitter, they manage the same content of the campaign and in addition, girls can play and win prizes by redeeming points from their products, highlighting topics of interest, surveys, among many other things.
successful campaigns
We have understood the situation of bullying and cyberbullying , which has currently become one of the main problems in schools and higher education institutions in our country, and we have been able to successfully convey this on social networks, television commercials and on our website.
The important thing to highlight about this proposal is that they analyzed the problem, their target audience, and the media and strategies that are trending to transmit this message that supports security and confidence in girls and adolescents.
The impact of the campaign has been successful and Nosotras understood this, which is why it has adapted this communication strategy to all of its social networks, its website and its television commercials.
On its YouTube channel, Nosotras has implemented a strategy to reach out to girls and teenagers through trends on this platform, such as tips, bloopers, crafts, questions and answers, which undoubtedly keep the attention of its target audience and give it a more fun and cool image.
https://www.youtube.com/watch?v=LlCbgVSK0FA
In addition, it continues to maintain its contests oman whatsapp data through the famous phrase " I don't need your approval" which is the slogan of the campaign (one of the communication strategies where a speech or a message can be linked with creative copies that define and create recall in the community) which was very successful.
Facebook: It links the same audiovisual content as YouTube, but also shares blogs on topics for girls such as makeup tips, myths and truths, contests and motivational phrases.
successful campaigns
Instagram: the same messages are also used and girls are encouraged to interact with messages to change “bullying to loving” which is the central axis of their communication.
successful campaigns
On their website and Twitter, they manage the same content of the campaign and in addition, girls can play and win prizes by redeeming points from their products, highlighting topics of interest, surveys, among many other things.
successful campaigns
We have understood the situation of bullying and cyberbullying , which has currently become one of the main problems in schools and higher education institutions in our country, and we have been able to successfully convey this on social networks, television commercials and on our website.
The important thing to highlight about this proposal is that they analyzed the problem, their target audience, and the media and strategies that are trending to transmit this message that supports security and confidence in girls and adolescents.