Automated marketing: the tools you can't afford to lose sight of

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Automated marketing is not exactly something new, it's just that small and medium-sized businesses are only now realizing the great marketing potential they have been missing out on. This practice helps optimize human resources and commercial management.

Nowadays, there are a large number of platforms and applications that you can use as an extra hand to automate your digital marketing, since they adapt to what you need regardless of your budget range and the specialty of your business. You can also read: Marketing and sales, in search of the perfect combination

Automated marketing: applications and platforms to automate your digital marketing
HubSpot
It is considered the flagship of automated marketing, it was a pioneer and is still a favorite. It offers a lot of tools, but to be honest, for small businesses it can be expensive.

What makes it so special is that its tools connect with each other, and in this way it manages to attract potential clients, achieve conversions more often, and also tracks our sales in real time.

RD STATION
It is an automated marketing platform with a large number of mexico whatsapp data tools that allow companies to create their email marketing campaigns, attract and generate leads, and track customers.

Infusionsoft
The preferred choice for small and medium-sized businesses, this is because it is an all-in-one platform whose purpose is based on saving time for the work team, especially with small and medium-sized businesses in mind.

It is a fairly easy-to-use software, it allows you to create and execute your marketing and sales strategy, it attracts new clients and makes them stay, and it helps to automate repetitive tasks, saving time and effort. All this has made many bloggers feel attracted to this work platform, of course, in addition to the fact that its price is one of the most affordable on the market and a freelancer or small company can make use of its virtues.

Marketo
Customizable, professional support, and varied features, do you need more? I don't think so. Still, they offer a team of marketers and not just computer programmers.

They offer solutions depending on the needs of each company and specialize in Email Marketing, Lead Management and Customer Marketing.

Pardot
Marketed only to B2B companies with 10-500 employees. These companies focus on other businesses rather than an end consumer and therefore require special services.

Their prices are quite high and they offer three types of monthly plans with different prices that adapt to what you need according to your requirements. Their monthly plans are: Standard ($1,000), Pro ($2,000), and Ultimate ($3,000).

The functions they offer together are Email Marketing, Lead Nuturing, ROI Reporting and Forms & Landing Pages.

Eloqua
If you're new to this, you may not have heard of it, but big companies like Sony, LinkedIn, and American Express have been using it for a long time. It's the preferred choice of these companies because its software fits so well with their current marketing software.

In addition, Eloqua's software integrates almost automatically with more than 100 third-party platforms, giving the company that acquires its services almost infinite possibilities to properly manage its business.

And moving on to pricing, there are various plans ranging from $2,000 (10 users) to $4,000 (50 users), and custom plans for unlimited users.

Silverpop
This platform also offers its services to B2B companies, and offers up to 5 different solutions for your marketing needs: Marketing Platform, Marketing Automation, Email Marketing, Mobile Customer Engagement, Engage Apps.

What makes it different from other automated marketing services is that it does not offer monthly plans for its services, but everything it offers is customizable to individual needs; and that is why small and medium-sized businesses seek it out so much.

It is necessary to contact the sales team, who, according to the client's instructions, will define the cost of the service.

Ontraport
If we talk about great possibilities, we are talking about Ontrapot. With its varieties for automated marketing you will be able to boost your business easily and dynamically. Its multiple functions can be grouped into four basic groups: Publish, Market, Sell, Organize.

Like most of these companies, it offers a monthly subscription with three different prices that are divided into Basic ($79), Pro ($297) and Team ($597). The prices may not be the lowest, but with the great options they offer, they are an excellent investment for small and medium-sized companies that sell their products online.

SharpSpring
Your visitors won't be able to hide, SharpSpring was born with the purpose of serving as a right-hand man to online marketing agencies; providing them with the ability to add their clients directly to the website, one or several at a time; if you want an idea of ​​how it works, it's similar to Facebook Business.

But not everything is rosy, the truth is that it is quite expensive, to install it charges a special fee of $2000 and the monthly fee is a minimum of $500, which is not inconsiderable, up to $800.

Act-On
Yes, it is an all-in-one system for automated marketing, but it doesn't stop there; it specializes in using the cloud as servers. It can be used by digital marketing professionals, small businesses or large corporations.

Because its system is available in the cloud, it also offers the possibility of accessing inbound, outbound and automated marketing programs.

Hackbuck
It is almost a newborn and has been underestimated. It is not among the favorites, but it certainly has a good future. Its prices are quite affordable and the possibilities it offers are quite powerful.

It is perfect for very small businesses that have not yet taken off and need a small, big push to automate their digital marketing and take advantage of these features and grow fiercely.