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Domain Authority is also known as DA, and it's a factor that Google has kept secret for some time. While no one knows the exact factors that determine a site's DA, we do know that it's closely related to how specialized your site's content creators are in a particular topic.

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Google doesn't want just anyone who talks about a specific topic to appear at the top of its search results, as that doesn't reflect well. To provide users with the best results, it wants to make sure that the people who appear at the top of the SERPs are experts in their respective fields.

In addition to making sure that the people featured on your site are true experts, you can also include some authority references throughout your content. When you back up your words with what experts have said, then you greatly increase the authority of your content and therefore your domain.

There are countless WordPress tools and plugins you can use to get an estimate of how much domain authority your site has.