The Social Media Advertising Code (RSM) is self-regulation (part of the Dutch Advertising Code) that was created in 2014. The RSM is based on the law and is actually an even more specific implementation of it, with recommendations on how influencers, YouTubers, bloggers and content creators can adhere to the rules. They are actually rules and agreements with advertisers. Initially, only advertisers who fall under organizations that are affiliated with the Advertising Code Foundation are bound by these rules. However, a complaint can be filed against any advertiser. These complaints can also be addressed directly to the influencer himself.
The rules of the Social Code are additional, but not really new. The purpose of the Social Code is to ensure that there is sufficient transparency about advertising, collaborations, free products or services, discounts and also about products and services that the YouTuber has paid for.
This transparency is already mandatory under the law and the Social Media Advertising Code. So it doesn't change anything. Sometimes it wasn't clear enough when this transparency obligation was met.
In addition, for many consumers, italy whatsapp number including children, it was simply not clear when there was paid-for content, when products were received for free or when the YouTuber himself had paid for it. The Social Code changes that somewhat, by now making very clear agreements about how the mention should look.
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These are the four rules
The starting point is simply transparency. The four rules prescribe quite precisely how you are sufficiently transparent in which situation. Deviation from this is not allowed.
1. Mention paid advertising for brand X
If a YouTuber is promoting a brand, product or service, they must mention it in the following ways:
Either before the video, 3 seconds of full-screen text (for example: This video was created in collaboration with brand [X].) Or verbally state in the video that it is an advertisement.
And in addition, the following text must be placed at the bottom of the description of the video: This video contains a paid collaboration with [BRAND NAME]. This listing is part of the Social Code: YouTube. For more informatiol.