Fortunately, you don't have to be a professional copywriter to write a quality product description. You just need to know your product and your customer well. These nine steps will show you how to write product descriptions.
How to Write Product Descriptions That Sell
Start by identifying your target customers
Share the benefits of the product
Include details that enhance the photos
Write for the senses
Tell a story
Use adjectives with caution
Provide social proof
Cut out your text
Don't forget the keywords
Need to know more about e-commerce?
Create your online store
Learn more
1. Start by identifying your target customers
When writing a product description, you need to know who will taiwan cp number read it. Think about your target audience. Imagine you are having a casual conversation with them. Or imagine yourself sitting next to them in a store, talking about a product. How would the conversation go?
Consider the following questions:
What are their interests and preferences?
What kind of people are they?
Do they appreciate humor or are they more serious?
Why do they come to your store?
What are their weaknesses or challenges?
What are their aspirations?
Use this language and tone in your product descriptions to connect with the buyer. Choose words and phrases that your customers would use. By aligning your product description and brand tone, you ensure that your copy and branding are consistent across all sections of your website.
2. Share the benefits of the product
A common mistake is to focus only on the features when writing a product description. While it is important to show the features, it is equally important to connect them to the actual benefits of the product.
What is the difference between a product feature and a benefit?
A feature is a factual statement about a product (such as the materials it is made of or its weight), while a benefit is an experience or advantage that the product provides. A benefit is the real motivation behind the purchase. This could be the materials used to make the product durable or its lightweight nature that makes it breathable and comfortable.