Using Pardot Dynamic Lists for More Efficient Marketing
Posted: Sun Dec 22, 2024 9:22 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of.
In short, they automatically segment your prospects, based on matching a set of rule-based criteria.
Thanks to their segmentation capabilities and number phone in cambodia admin efficiency, they can be used as a recipient list or a suppression list for emails and engagement studio programs. They can even be set up quickly for reporting purposes!
For example, we’d use a dynamic list if we require a list of prospects whose last engagement was greater than 100 days ago to enter a specific engagement studio nurturing program.
Why?
Well, after defining the rule criteria once, the dynamic list will continuously use that rule to add prospects from the list. If they no longer meet that criteria, they will be removed from the list automatically.
Pardot dynamic list rules screenshot
Note: Once created, dynamic lists can take around 15 minutes to update with prospects.
What is a dynamic list?
Dynamic lists refresh continuously in the background, checking which prospects now match a set criteria and removing prospects who no longer do.
As prospect behaviour and data determines whether a person matches the criteria, their membership can change at any given moment.
In the case of wanting to send an email to remind prospects that their subscription needs to be renewed within two weeks, you can use a dynamic list. The list will automatically match the correct prospects to receive the content.
Once we’ve set up the predefined rules, a dynamic list will essentially organise our prospects for us and automate our marketing actions saving valuable time and providing endless opportunities to advance our activity.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of.
In short, they automatically segment your prospects, based on matching a set of rule-based criteria.
Thanks to their segmentation capabilities and number phone in cambodia admin efficiency, they can be used as a recipient list or a suppression list for emails and engagement studio programs. They can even be set up quickly for reporting purposes!
For example, we’d use a dynamic list if we require a list of prospects whose last engagement was greater than 100 days ago to enter a specific engagement studio nurturing program.
Why?
Well, after defining the rule criteria once, the dynamic list will continuously use that rule to add prospects from the list. If they no longer meet that criteria, they will be removed from the list automatically.
Pardot dynamic list rules screenshot
Note: Once created, dynamic lists can take around 15 minutes to update with prospects.
What is a dynamic list?
Dynamic lists refresh continuously in the background, checking which prospects now match a set criteria and removing prospects who no longer do.
As prospect behaviour and data determines whether a person matches the criteria, their membership can change at any given moment.
In the case of wanting to send an email to remind prospects that their subscription needs to be renewed within two weeks, you can use a dynamic list. The list will automatically match the correct prospects to receive the content.
Once we’ve set up the predefined rules, a dynamic list will essentially organise our prospects for us and automate our marketing actions saving valuable time and providing endless opportunities to advance our activity.