Then, when the customer download free usa email database arrives at the park at the start of their trip, they can use Disney’s mobile app to locate the attractions they want to see. To take the user experience to the next level, accurate waiting times for rides and attractions, so customers can make informed decisions.
To take the customer experience to the highest possible level, Disney has also launched its MagicBand program. This innovative wristband acts as a hotel room key, photo storage device, and a food ordering tool. To ensure everything about the customer’s stay is seamless, it even has Fast Pass integration and allows the customer to charge food and merchandise purchases to their Disney Resort hotel room.
From the customer’s initial enquiry (a swift, responsive, and mobile-friendly site), through to planning their stay (My Disney Experience) and their time at the park (mobile app and MagicBand program), Disney has made every element of the customer journey simple and integrated.
How to analyse and report on omnichannel marketing strategy
Calculating the impact of any marketing effort can be complicated. However, the inter-connected way that omnichannel marketing efforts work can make the process even more difficult.