Instead, we focus on white hat strategies that are effective and within the range of search engine acceptable methods. The benefits of SEO cannot be achieved with cheap SEO packages. The value of your content is very important to Baidu, Bing, Google and the potential leads who view it.
Prices of PPC advertising campaigns
The cost of a PPC campaign targeting legal terms is usually high. The specific cost depends on the competitiveness of the keywords you use. For example, if you are in a city with a dense concentration of competitors, the cost of PPC will be higher than if your company serves a smaller town. The legal field is one that people search for frequently, and therefore, the keywords are very competitive. This drives up the cost of this form of online marketing.
How much does the average PPC campaign cost?
Again, this answer depends on the type of keywords you’re targeting and your location. Live in a city with a high divorce rate? “divorce lawyer” will cost more.
How do PPC campaigns work?
A PPC campaign is a digital marketing strategy that requires you to pay for every click on your ads. To get quality results, you must create ads that are very relevant to your law firm. Often, your entire marketing budget can go toward paying for these ads.
Other Ways to Improve Your Website's Ranking
Getting your website to rank higher in search results means considering all aspects and types of SEO. Don't underestimate the importance of technical SEO or off-page SEO. They are a core component of your online marketing strategy because they help show Google the value of your website.
Website design focused on user experience
Technical SEO focuses on website design . Can people easily access your website, and does it load quickly enough? Can they easily go from your splash page to your contact page? This can affect your conversion rate.
Social Media
Social media is also a valuable form of content marketing. It allows you to repost and promote your blog content. Your SEO company may recommend using social media to help build your brand.
Some tactics are detrimental to your website's success. For example, you don't want to use black hat link building because Google will quickly figure that out and blacklist your site. Also, spammy content filled with keywords won't help turn people who visit your site into your customers.
The impact of writing 20 more articles per month on SEO
When you decide to start SEO, the goal is always to quickly rank for philippine country code keywords. The more words you allow your content marketing company to write for you each month, the better the results. Legal blogs typically run longer than the average blog on the internet. We understand that these longer blogs can eat into your word count. We encourage you to contact us to learn about our content tiers so you can find the best fit for your firm.
SEO Content Sprint
Content sprints are content sprints that focus on high-value or priority topics. They help you make significant progress in a short period of time. Sprints are all about building momentum and putting in highly focused efforts.
Will AI SEO become a low-budget alternative in the future?
It depends on the development of technology.
Now, many AI generators are paid. They do not have the latest information. There may be some flaws in using AI technology to generate content. These flaws may include no information about new laws, lower quality, lack of original ideas, and possible plagiarism or outright false information.
We’re not ruling it out, we’re just waiting to see how it plays out, as we know law firms may not be ready to invest as much in a normal SEO process.
Still can't decide? Schedule a free consultation with us
PPC and SEO are core components of any digital marketing strategy. Both play an important role in establishing a law firm’s online success. We don’t offer a one-size-fits-all solution, though. As a law firm SEO service provider in Shenzhen, we work closely with our law firm clients to provide the best results based on their needs and budget. This includes providing affordable SEO services. Let’s talk about a solution tailored to your firm.