A number of the Western companies that we work with have significant website problems when we check their connectivity initially. We tackled this issue separately on our blog if you would like to read more on the topic (here, for example).
Structural SEO for Chinese websites
So, let’s say at this point, you’ve already decided what kind of domain you’re going to use, and your hosting, and your site loads quickly for Chinese users. Then, you should decide what type of structure best suits your model.
We want to use a clear, logical, hierarchical structure on your japan phone number website for search engines. Baidu is not as intuitive as Google and may be slower at identifying anomalies or errors on your sites. Google is still, at present, a more advanced and adaptive technology.
URLs should be written in Pinyin (Romanization of the Chinese characters based on their pronunciation) or English; they shouldn’t be written using Chinese characters as even Chinese companies rarely write their URLs using characters. Unusual punctuation should also be avoided when writing the URLs. Moreover, URLs should be formatted using a logical structure. For example, Yoursite.com/category/subcategory/product-page. It should be lined up like that. And, along with the URLs, the menu and the breadcrumbs should follow the same pattern as well.
I would advise against using dynamic URLs – these are the ones with “?” in them. It is not always a problem, but it can be.
You might wonder which of the structural SEO items you can get away with not doing. This is why we listed some of the stuctural items as merely “optional”. As a general guideline, if it’s easy to implement all of the structural SEO advice, go ahead and do so. But if it’s a big hassle to get it done, and if you aren’t having indexation issues on Baidu, you can skip doing any item that doesn’t add value for users.
Website content basics for Baidu
Let’s do another search on Baidu. We’re going to search for “Project management software” in this case.
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