“49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they're all AI companies,” says Brian Corish, founder of AI-focused consultancy Elemental Intelligence an whatsapp russian number d DMI Global Champion.
So what does this mean for marketers?
Marketing should take charge of AI strategy
There’s some confusion about what to do with AI. Because marketing departments are closest to the consumer, they can be proactive and push forward
with an AI strategy. They can use the knowledge gained over the customer journey to identify the opportunities AI can bring to enhance what a business already has.
“With AI, you need to understand what you're trying to accomplish. Don't let tactics lead strategy. Strategy drives tactics. Organizations that are using AI well, are the ones that have an AI marketing champion. Stuff doesn't happen if it's left to everyone in the organization. We need someone to be the ringleader,” said Jim Lecinski, Clinical Associate Professor of Marketing at Kellogg School of Marketing, Northwestern University on a DMI podcast.