With an emotive campaign that highlights an important social issue, the potential to go viral is significantly increased. When people care about a cause they want to share it far and wide.
A great example of this is LEGO, a power brand recognizable by it email marketing lists australia s name and logo instantly. LEGO’s ‘Let’s Get the World Ready for Girls’ campaign aimed to fight against gender stereotypes to celebrate girls who rebuild the world.
The brand partnered with The Geena Davis Institute to research gender norms and play and found that ‘girls feel less restrained by and are less supportive of typical gender biases than boys when it comes to creative play.’
The campaign was shared across social media platforms to share and amplify the message.
5. Use your social media reach for good
If there’s a cause your brand believes in, don’t be shy about it. Authenticity is crucial in today’s world and even more so on social media. Use your networks to start a discussion about an issue that’s close to your brand’s heart.
Pledge support for a campaign that will have a positive impact on society and urge your followers to do the same. Every little bit helps, especially when it comes to charity sector campaigns and donations that can make a huge difference.