The take aways for your Christmas hook in 2018
Posted: Sun Dec 22, 2024 8:44 am
The Coca Cola campaign is being discussed a lot online. I found it striking that the hashtag #mijnkerstheld has a place in 'only' 7.5% of the messages. In the trending topics surrounding all the buzz, there is also a place for Greenpeace, which hooked into the Coca Cola truck tour with its own campaign to draw attention to plastic soup in the oceans. The result of the Greenpeace campaign? A media reach of over 1.7 million, which is mainly achieved by local media such as RTV Rijnmond and Omroep Brabant, who picked up the campaign.
What do the campaigns of Albert Heijn, Jumbo, Plus, Tele2, John Lewis and Coca Cola have in common? It is clear that all campaigns focus on emotion. The campaigns of the three supermarkets perform incredibly well on social media and the trending topics reveal that emotion is especially appreciated.
In addition, make sure that you give your campaign a clear hashtag to actually activate your target group on social media. Coca-Cola clearly shows that this has an effect and it offers you a lot of possibilities to hook into all these messages again through webcare.
Agile working is one of the most common management russian phone number list terms of this year. In fact: 'agile' has been named a buzzword and is on the list of office clichés by Japke-d Bouma (columnist for the NRC). The subjecting an agile transformation seems to be more the rule than the exception. However, successfully implementing an agile transformation remains quite a thing. I look back on the most important agile developments of the past year and give my vision of the most important trends for the coming year.
The awareness for change is growing, as is the need for full service delivery . In this, all stakeholders are simultaneously involved in the same process, in order to create better business value faster . But how can organizations achieve this? And on which factors should organizations adapt their agile practices ?
It is clear that there is a need for agile working. There is a general need for co-creation within the market and the number of requests from organizations that want to undergo agile transformations is increasing rapidly. Technologies and innovations follow each other quickly and that is why it is important that organizations are able to deliver products faster. Are you as an organization now (and certainly in the future) not able to respond quickly to changes? Then it will be difficult to survive.
agile scrum
Agile working has been in development for some time. The first activities to offer an alternative to the traditional sequential (successive) approach date back decades. In the 90s, a number of experts started to delve deeper into methods to work differently. With a total of seventeen of these experts, we have collected all the experiences and named what we shared in the Agile Manifesto . You can read more about this in this article about the right mindset .
If you are not able to respond quickly to changes as an organization, it will be difficult to survive.
What do the campaigns of Albert Heijn, Jumbo, Plus, Tele2, John Lewis and Coca Cola have in common? It is clear that all campaigns focus on emotion. The campaigns of the three supermarkets perform incredibly well on social media and the trending topics reveal that emotion is especially appreciated.
In addition, make sure that you give your campaign a clear hashtag to actually activate your target group on social media. Coca-Cola clearly shows that this has an effect and it offers you a lot of possibilities to hook into all these messages again through webcare.
Agile working is one of the most common management russian phone number list terms of this year. In fact: 'agile' has been named a buzzword and is on the list of office clichés by Japke-d Bouma (columnist for the NRC). The subjecting an agile transformation seems to be more the rule than the exception. However, successfully implementing an agile transformation remains quite a thing. I look back on the most important agile developments of the past year and give my vision of the most important trends for the coming year.
The awareness for change is growing, as is the need for full service delivery . In this, all stakeholders are simultaneously involved in the same process, in order to create better business value faster . But how can organizations achieve this? And on which factors should organizations adapt their agile practices ?
It is clear that there is a need for agile working. There is a general need for co-creation within the market and the number of requests from organizations that want to undergo agile transformations is increasing rapidly. Technologies and innovations follow each other quickly and that is why it is important that organizations are able to deliver products faster. Are you as an organization now (and certainly in the future) not able to respond quickly to changes? Then it will be difficult to survive.
agile scrum
Agile working has been in development for some time. The first activities to offer an alternative to the traditional sequential (successive) approach date back decades. In the 90s, a number of experts started to delve deeper into methods to work differently. With a total of seventeen of these experts, we have collected all the experiences and named what we shared in the Agile Manifesto . You can read more about this in this article about the right mindset .
If you are not able to respond quickly to changes as an organization, it will be difficult to survive.