The article answers the questions:
What is Facebook remarketing?
What is Facebook remarketing advertising?
Is it worth running a remarketing campaign on Facebook?
Contents:
What is Facebook Ads?
What is Facebook remarketing and how does it work?
Why is it worth using remarketing on Facebook?
How do I set up a pixel and run an ad?
What is Facebook Ads?
Facebook Ads is an advertising system that allows you to create and broadcast ads on Facebook to other users of the portal. Fb Ads is built into every social networking account. We can use it for free, paying only for the broadcasting of the ads themselves - no fees for access to the advertising system.
Facebook Ads also allows you to advertise in the form of standard posts, graphics, banner ads in the right column or video recordings. We can also broadcast advertising on Facebook and Instagram .
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Example ad (source: Facebook)
By deciding to advertise on Facebook , we will be able to independently define the target audience and who will see our ad. We can define the target thanks to many parameters such as age, gender, location, language, nationality or profession. Fb Ads also gives you the opportunity to create a target group of people who were in our store and did not buy anything there. This is the so-called remarketing on Facebook , which we can run for free - without additional costs.
Both individuals and large companies can use Facebook advertising without a minimum advertising budget.