How can we measure CRO and what factors should we take into account?
Posted: Thu Jan 30, 2025 3:08 am
Let's take a practical example : Let's imagine that we have 1,000 daily visits to our website but only 1% of that traffic ends up buying (therefore, we get 10 sales). CRO is not going to help us increase that web traffic to 2,000 visits and therefore to 20 sales. CRO directly seeks to increase the conversion of that 1% of visitors who buy up to 5%, in order to then get 50 sales with the same number of visits. In short, it optimizes the traffic that we already receive on our site and makes our digital business profitable.
The standard measurement formula is as follows:
CONVERSION RATIO = No. of Leads / No. of Visits x 100
The first thing we need to know in order to implement albania telegram number database techniques that increase CRO is to know our target audience well and their behavior on our website.
For this, it is key to have tools to measure consumer behavior, for example, Google Analytics, Semrush, HubSpot , etc. Applications that allow us to measure web behavior tell us which pages generate more traffic and which ones convert more, or pages where we have fewer visits or more escape points and therefore where we lose the user.
We must be able to understand and interpret this data in order to implement possible changes and improvements to our online business.
Let's review those key factors to consider to optimize our conversion rate.
The standard measurement formula is as follows:
CONVERSION RATIO = No. of Leads / No. of Visits x 100
The first thing we need to know in order to implement albania telegram number database techniques that increase CRO is to know our target audience well and their behavior on our website.
For this, it is key to have tools to measure consumer behavior, for example, Google Analytics, Semrush, HubSpot , etc. Applications that allow us to measure web behavior tell us which pages generate more traffic and which ones convert more, or pages where we have fewer visits or more escape points and therefore where we lose the user.
We must be able to understand and interpret this data in order to implement possible changes and improvements to our online business.
Let's review those key factors to consider to optimize our conversion rate.