The creation of white papers
Posted: Sun Dec 22, 2024 8:35 am
Unfortunately, we see the above results in practice with many B2B parties. In general, this is a point where B2B lags far behind B2C. Have a technical audit performed and make sure that everything under the hood is in perfect order. Is your sitemap properly indexed within the Webmaster tool/Search Console? All the energy that you then put into the content for your website will also end up with the right target group. That is nice.
9. Texts, descriptions, texts
Pay attention to the content of your website. Content is key . Show that you are an authority and offer your target group relevant information. For example:
Checklists
Industry research
Relevant blog posts
Good content is appreciated within the target group and can be used well in your content distribution. Content distribution means that you make the content that you pay so much attention to suitable for all your distribution channels. For example, you can use a blog for your website, mention it in your newsletter, process it in a post on LinkedIn and offer it in an edited form as sponsored content on industry-specific websites. Try to think outside the box. Put yourself in the customer's shoes and try to think about information that you are waiting for now. Become an authority and try to create virality with your unique content. Vakmedianet explains how to write a good white paper.
10. SQL vs MQL
Stop focusing on just the SQL ( sales qualified leads ) and embrace the MQL ( marketing qualified leads ). Are we finally going to take off those blinkers in 2018 and not just kuwait whatsapp number focus on those quote requests and direct sales? If you want to buy a new car, you don't just walk into a random car dealership and ask:
Go ahead! Where can I sign and pay?
There is a process of research, selection and testing that precedes this. This process is no different in B2B. Your customers also go through these phases, so respond to this by offering conversions that match the steps in those phases. Don't just let customers submit quote requests, but also offer whitepapers, research and checklists that your potential customers can request/download. See if you can offer free events, benchmarks or brochures that do not have a direct sales intention. Offer free information and then ask for something in return (offering your own service that they use).
A world of opportunities in 2018
All in all, there is a world of opportunities for you in 2018! Our advice is to get your foundation in order first before tackling larger projects. Be a marathon runner, not a sprinter. Set clear goals and take your stakeholders by the hand if they don't know what you are doing at the moment. Perhaps most importantly: share successes with your stakeholders, so that they see that your approach is successful.
9. Texts, descriptions, texts
Pay attention to the content of your website. Content is key . Show that you are an authority and offer your target group relevant information. For example:
Checklists
Industry research
Relevant blog posts
Good content is appreciated within the target group and can be used well in your content distribution. Content distribution means that you make the content that you pay so much attention to suitable for all your distribution channels. For example, you can use a blog for your website, mention it in your newsletter, process it in a post on LinkedIn and offer it in an edited form as sponsored content on industry-specific websites. Try to think outside the box. Put yourself in the customer's shoes and try to think about information that you are waiting for now. Become an authority and try to create virality with your unique content. Vakmedianet explains how to write a good white paper.
10. SQL vs MQL
Stop focusing on just the SQL ( sales qualified leads ) and embrace the MQL ( marketing qualified leads ). Are we finally going to take off those blinkers in 2018 and not just kuwait whatsapp number focus on those quote requests and direct sales? If you want to buy a new car, you don't just walk into a random car dealership and ask:
Go ahead! Where can I sign and pay?
There is a process of research, selection and testing that precedes this. This process is no different in B2B. Your customers also go through these phases, so respond to this by offering conversions that match the steps in those phases. Don't just let customers submit quote requests, but also offer whitepapers, research and checklists that your potential customers can request/download. See if you can offer free events, benchmarks or brochures that do not have a direct sales intention. Offer free information and then ask for something in return (offering your own service that they use).
A world of opportunities in 2018
All in all, there is a world of opportunities for you in 2018! Our advice is to get your foundation in order first before tackling larger projects. Be a marathon runner, not a sprinter. Set clear goals and take your stakeholders by the hand if they don't know what you are doing at the moment. Perhaps most importantly: share successes with your stakeholders, so that they see that your approach is successful.