We open their advertising account and sometimes there indonesia mobile number list are gross and minor errors that we correct - this improves the situation, but it is not always possible to change something radically. And contextual advertising is a simple tool that can be quickly implemented into business processes and receive leads. Compared to the same content marketing, it is a much longer, labor-intensive and expensive process, and context is available to everyone.
But there is a market size and a competitive environment. By increasing the budget for contextual advertising, you inevitably increase the cost of the application. To keep the cost of the application within the specified limits and at the same time increase their number, it is necessary to connect other traffic channels, especially those where the competitive environment is lower.
Why has the cost of an application increased and what does Google have to do with it? There are also clients whose goal is not to scale up, but to keep their “business afloat.” Their funnel is built in such a way that even a small drop in the number of applications leaves salespeople without work and causes cash flow gaps.