However, I would like to give you a little definition: “Retargeting is a form of targeted advertising that is delivered to consumers based on their previous actions on the Internet.” As I said, I don't like to dwell phone number example philippines too much on definitions, but I prefer to express concepts with examples and by comparing the different opinions present online. The goal of this article is, in short, to see how it is possible to study the behaviors of your customers (when they visit your website, one of your social profiles or read your newsletter) to anticipate their moves, to your advantage. Let's see, in practice, how there are better strategies than the simplistic version of remarketing: "to the customer who saw the red handbag on my e-commerce site, in the following days, I will show an ad on Facebook in which the exact same handbag appears".
I believe that it is too reductive to assimilate the concept of remarketing (or retargeting) to that of “reminder”. That's why I wanted to write this article: to discover together practical examples of predictive marketing and understand how anticipating our customers' moves gives us a huge competitive advantage. How to do predictive marketing on Facebook predictive marketing on facebook If you manage the Facebook page for your business yourself , you will undoubtedly know how essential the Facebook Pixel is to an effective social media marketing strategy. Thanks to this tool, in fact, Facebook allows you to "return" to your customer, that is, to be able to show a specific ad based on what he saw on your website.