Management could facilitate employees by providing them with content (image and text). Louise and Ronald use PR agencies, which funnel subject-specific content and offer it on a platform. They regularly retrieve content from there to share, provided with their own expert commentary. Louise schedules her posts in this way once every two weeks (one to five per day).
In addition to providing content to his employees, Kalim Dimitrov of the Husqvarna Group also makes videos and involves employees in them. This encourages them to share it online. Read more tips on how to facilitate in this article by Sebastiaan Nagel and Judith Eversdijk.
Employee first, also on LinkedIn
We all look at what other companies are doing with their employer branding and what we can learn from it. As an example of a company with a strong employer brand, Google is mentioned first. In many companies, it is company first and then the employee. At Google, it is employee first and then the company.
Coolblue also understands it australia whatsapp number listwell according to the marketers. Just like Cisco and Microsoft. Heineken's 'Go Places' campaign from last year is cited as inspiration. Just like KLM's on- and offline activity. They enter into dialogue through direct interaction, and also link sales to it. Manon's example is Liberty Global: "They share fantastic stories. Not only about their own employees, but also about what they do for others."
Personal branding versus employee advocacy
Everyone agrees that your personal branding is more important than your job title. For Ingeborg, personal branding is very important: “I see my personal brand as something that is always there. This is separate from the company and my job. I give LinkedIn training within SAP and therefore tell my employees to share their personal expertise and not so much the SAP brand.” In this way, you contribute to the employer brand based on personal knowledge.
Ingeborg van Beusekom LinkedIn Most Engaged Marketeer
Ingeborg van Beusekom: “Your personal branding is your expertise.”
For Edwin Blok-van Enck of Rabobank, this is a bit more nuanced: “People do business with people. It is most authentic when employees share content that is close to themselves, but that also reflects the DNA of the organization.” Louise agrees: “People want to connect with people. That's where the magic happens .