Ben & Jerry's Social Values Explained
3. Monitor brand mentions
You need to know what people are saying about your brand, and fast. The longer you wait to respond, the more the negativity will spread and the more the problems will escalate.
You can set up Google Alerts for your brand name malaysian numbers and any misspellings to receive an email when new results appear in Google Search.
Setting up Google Alerts for Airbnb
However, this does not detect everything, and it may take some time for the results to appear.
That is why we recommend using the Brand Monitoring application to monitor your online reputation.
This tool automatically collects mentions from dozens of platforms, including news sites, blogs and discussion groups.
This saves y
ou time and gives you a more accurate picture of how people talk, share and interact with your brand across the web.
After signing up, create a " Brand " query. Then enter your brand name and other settings.
Create a brand query in the Brand Monitoring app
When you are satisfied with the settings and preview, click " Create Query ".
"Create Query" button highlighted
You will get a detailed report containing your most recent mentions.
Use filters to focus on specific types (for example, those with negative sentiment).
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Seasonality and market trends
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