A professional website will be the tool that will create a stronger online authority for the business. Therefore, it should be used simultaneously with social networks, which contribute to strengthening the brand.
Having a website for your company is essential to achieve greater visibility on the Internet and increase the number of customers. This tool works as a showcase for your business for the entire public to see! This is because any of us is more likely to find and get to know a company that has a web presence . If you think about it, nowadays most people research products and services online before making a purchase. Therefore, if you do not have a website , you are missing out on the opportunity for the public to learn about your business. After learning about it, they may search the Internet for more information or even make a purchase in the future. The possibilities are endless!
Whether you’re a small or medium-sized business, every business needs a website to reach its full potential. As the saying goes, “ your business only exists if it’s on the Internet .”
Want to find out what it takes to have a successful website ? Then follow us as we analyze the essential elements of a website :
Simple and intuitive navigation
Having an easy-to-navigate website has a positive brazil whatsapp number impact on the user experience. In practice, it requires having a user-friendly and intuitive website so that visitors can quickly find what they are looking for. In addition, it is also essential that all the information on the page is easily accessible. This element will make it easier for people to remember your brand. Quality navigation contributes to increased sales and customer loyalty.
This is where the concept of UX ( user experience ) comes in! And, at SUBA, we always have the user experience at the forefront!
Well-crafted and responsive design
Having a quality layout changes the entire experience and perspective of visitors. Therefore, it is essential to develop well-organized pages that allow for easy navigation. But it is also important to avoid mistakes such as links that do not work or inappropriate text fonts. Of course, we cannot forget the appealing visual component that a good design gives to a website .
In addition to these purposes, a responsive design is also crucial for a successful website . The goal is to adapt the website to all devices that have access, from computers to smartphones and tablets . But make no mistake, this design represents much more than just adapting the page!
Adapted and personalized BackOffice
Don't know how to write a line of code? No problem!
The BackOffice (Content Management System) allows you to quickly and easily manage and change the content of your website . Without requiring technical knowledge, you can change any information or product, manage orders (in the case of an online store) and your customers. These changes can be made directly and through any device with Internet access.
Have independence in website management through a personalized BackOffice for websites or online stores created by SUBA.
Blog
Did you know that blogging is one of the three main content marketing tools? It's true! According to a survey by HubSpot , blogging is one of the three main tools in a company's content marketing strategy. Furthermore, 58% of marketing professionals who use blogs say that they are effective. 10% of this sample even say that they generate the highest Return on Investment (ROI).
Nowadays, producing relevant content for your target audience is essential. This is because it contributes to brand acceptance, customer loyalty and, consequently, increased sales.
A blog contributes significantly to website traffic because it is responsible for attracting and generating leads . Having content that is relevant to users helps your website rank better in search engines. So don't let the idea of having a blog fall by the wayside!
Optimized website
Functional and intuitive design influences the appearance of the website . But it also influences other important factors, such as the speed of the site or the layout that is adapted to mobile devices.
These elements significantly influence SEO , which aims to improve the page's positioning in search engines.
Google Analytics Integration
Google Analytics is a tool for analyzing qualitative and quantitative data that is important for website management . To better understand its scope: it is estimated that 70.8% of the top 100,000 websites use Google Analytics . In Portugal specifically, it is estimated that there are currently 52,323 active websites that use this tool.
Given this, you might be wondering what important data these are, right? Well, they are, for example, the number of visits to the website , the profile of the visitors or the conversion rate.
In this way, Google Analytics helps you improve the user experience, whether they are customers or potential customers. In addition, it clarifies whether the marketing objectives set are achieving the desired results.
Measuring and evaluating is part of any management process. It is necessary to have metrics and results to be able to understand which actions are most appropriate for your business.
Specialized help
Having expert help is important to create and manage your website in the best possible way. Therefore, you must ensure that all the essential elements mentioned above are included.