What are Facebook Video Ads?
Posted: Tue Jan 28, 2025 10:23 am
It is a video ad that is posted on every article on Facebook. There is YouTube as a video distribution service, but the difference is that YouTube ads are displayed while the video is playing. Although it can increase brand awareness, it is characterized by the fact that it is difficult to lead to conversions.
Facebook ads can be displayed in news feeds, so you can automatically raise awareness among users who are on the lookout for your brand. You can also efficiently deliver video ads to users who already know your brand, so you can place ads with the goal of generating conversions.
Three types of Facebook video ads and their features
1. Desktop News Feed Ads
These are ads that are displayed when viewed on a PC. They have the highest number of impressions and conversions. Also, since many people who view desktop pr directors email database news feeds tend to just glance at them, creating an impactful video ad can help increase awareness.
2. Instant Articles
Instant Article Ads are video ads for smartphones. They are displayed on Facebook's smartphone app and Messenger.
Since most Facebook users access the site from their smartphones, you can expect a significant number of impressions.
3. In-stream ads
In-stream ads are video ads that play while a video is playing within a Facebook article. They are about 15 seconds long and contain content that stimulates the user's subconscious.
Also, video ads will only be played once within the first minute, after which they will play automatically.
Make your video a story
There are many reasons to use Facebook video ads, whether that be to focus on conversions or to raise awareness of your brand.
However, what they have in common is the creation of videos with a strong storyline. Videos with a strong storyline will not cause users to abandon them immediately, even if they are long in length.
Video ads need to have a story and be more than just an advertisement.
Facebook ads can be displayed in news feeds, so you can automatically raise awareness among users who are on the lookout for your brand. You can also efficiently deliver video ads to users who already know your brand, so you can place ads with the goal of generating conversions.
Three types of Facebook video ads and their features
1. Desktop News Feed Ads
These are ads that are displayed when viewed on a PC. They have the highest number of impressions and conversions. Also, since many people who view desktop pr directors email database news feeds tend to just glance at them, creating an impactful video ad can help increase awareness.
2. Instant Articles
Instant Article Ads are video ads for smartphones. They are displayed on Facebook's smartphone app and Messenger.
Since most Facebook users access the site from their smartphones, you can expect a significant number of impressions.
3. In-stream ads
In-stream ads are video ads that play while a video is playing within a Facebook article. They are about 15 seconds long and contain content that stimulates the user's subconscious.
Also, video ads will only be played once within the first minute, after which they will play automatically.
Make your video a story
There are many reasons to use Facebook video ads, whether that be to focus on conversions or to raise awareness of your brand.
However, what they have in common is the creation of videos with a strong storyline. Videos with a strong storyline will not cause users to abandon them immediately, even if they are long in length.
Video ads need to have a story and be more than just an advertisement.