The connection between buyer persona and customer journey
Posted: Tue Jan 28, 2025 10:20 am
Buyer Persona Prescriber: a person who recommends the purchase of a particular product or service. They usually occupy decision-making or acquisition management roles. Traditionally, these buyer personas have a certain capacity to influence the purchasing decisions of other consumers.
Buyer Persona Influencer: A person whose opinion, positive or negative, has a significant impact on purchasing decisions. They usually have a prominent presence in the market and can be found on social networks, media outlets or mass consumption channels. Identifying this type of buyer personas is essential to direct marketing efforts towards those who can really influence the perception of your product or service.
Negative Buyer Personas: These are individuals who, while not intending to consume or purchase your product or service, may show some interest in your marketing campaigns and activities. While they uruguay telegram number database may not become direct customers, their engagement is still valuable as they help build your brand image and are critical to developing an effective inbound marketing strategy .
Before going deeper into the aspects that unite them, let's define each concept.
The customer journey is a marketing strategy that serves to define the purchasing process of a product or service by identifying the potential customer's possible needs, as well as subsequently enhancing their subsequent level of loyalty.
The buyer persona , whose concept we already know, is the ideal client and will be the protagonist throughout this journey. This figure is used to better understand potential clients and communicate with them effectively.
Buyer Persona Influencer: A person whose opinion, positive or negative, has a significant impact on purchasing decisions. They usually have a prominent presence in the market and can be found on social networks, media outlets or mass consumption channels. Identifying this type of buyer personas is essential to direct marketing efforts towards those who can really influence the perception of your product or service.
Negative Buyer Personas: These are individuals who, while not intending to consume or purchase your product or service, may show some interest in your marketing campaigns and activities. While they uruguay telegram number database may not become direct customers, their engagement is still valuable as they help build your brand image and are critical to developing an effective inbound marketing strategy .
Before going deeper into the aspects that unite them, let's define each concept.
The customer journey is a marketing strategy that serves to define the purchasing process of a product or service by identifying the potential customer's possible needs, as well as subsequently enhancing their subsequent level of loyalty.
The buyer persona , whose concept we already know, is the ideal client and will be the protagonist throughout this journey. This figure is used to better understand potential clients and communicate with them effectively.