Main cases where SEO may not be effective in attracting customers
Posted: Tue Jan 28, 2025 9:34 am
When there are many strong sites competing with high-level SEO measures
Among the many industries, it can be quite difficult to rank highly when competing in an industry with many competing sites that have already implemented a high level of SEO measures.
Specifically, this is the case when most of the top-ranking articles are filled with articles that meet the search needs.
Even in such cases, it is entirely possible to rank marketing directors email database highly if you study SEO and work hard at it, but this still requires a high level of knowledge and know-how about SEO, and it often takes years before you can attract enough customers through SEO.
Therefore, if you want to rank highly in an industry with many competing sites that have implemented high-level SEO measures, it is important to focus on writing high-quality articles that meet the search needs of each article and include your company's unique know-how.
YMYL Area
YMYL is an abbreviation for Your Money Your Life, a term that describes the areas related to money and health, and articles related to these areas are said to be relatively difficult to rank highly through SEO.
Specifically, changes in search rankings due to updates to Google's search algorithm occur more drastically than in other fields, and unless Google determines that the article itself is specialized, authoritative, and trustworthy, it will not easily be ranked highly through SEO.
Examples of sites in the main YMYL areas include articles about investments such as stocks and foreign exchange, articles providing medical knowledge, and legal articles.
As such, websites in the YMYL field have two characteristics: it is more difficult for them to rank highly compared to other fields, and their search rankings are less stable, making it difficult to attract visitors through SEO.
Why listing ads and SEO alone won't keep increasing your sales
So far, we have explained about listing ads and SEO, but even if you only focus on these two methods, you will not be able to attract customers on a continuous basis. In other words, even if your sales increase temporarily, you will not be able to maintain that level or increase your sales further.
This is because, as explained in Chapter 3, listing ads and SEO are methods that can only approach customers who are already interested in your products or services.
The visible layer is a layer that is relatively easy to convert into purchasing products and services at a lower cost than approaching other layers, but the number of users in the visible layer does not continue to increase naturally. Therefore, even if you only approach the visible layer, once the visible layer disappears, there will be no users to approach, and naturally no purchases of products or services will occur.
Even if sales can be maintained through a subscription-based business model or repeat purchases, there is no guarantee that such customers will continue to purchase the product or service forever, so it is necessary to approach the mass demographic who are not yet aware of the product or service, or the potential demographic who have a problem to solve but are not yet aware of the specific product or service they are looking for.
In this way, it is important to remember that in order to continuously attract customers, that is, to continue increasing sales, it is necessary not only to approach the potential customers through listing ads and SEO, but also to approach the mass and potential customers.
Among the many industries, it can be quite difficult to rank highly when competing in an industry with many competing sites that have already implemented a high level of SEO measures.
Specifically, this is the case when most of the top-ranking articles are filled with articles that meet the search needs.
Even in such cases, it is entirely possible to rank marketing directors email database highly if you study SEO and work hard at it, but this still requires a high level of knowledge and know-how about SEO, and it often takes years before you can attract enough customers through SEO.
Therefore, if you want to rank highly in an industry with many competing sites that have implemented high-level SEO measures, it is important to focus on writing high-quality articles that meet the search needs of each article and include your company's unique know-how.
YMYL Area
YMYL is an abbreviation for Your Money Your Life, a term that describes the areas related to money and health, and articles related to these areas are said to be relatively difficult to rank highly through SEO.
Specifically, changes in search rankings due to updates to Google's search algorithm occur more drastically than in other fields, and unless Google determines that the article itself is specialized, authoritative, and trustworthy, it will not easily be ranked highly through SEO.
Examples of sites in the main YMYL areas include articles about investments such as stocks and foreign exchange, articles providing medical knowledge, and legal articles.
As such, websites in the YMYL field have two characteristics: it is more difficult for them to rank highly compared to other fields, and their search rankings are less stable, making it difficult to attract visitors through SEO.
Why listing ads and SEO alone won't keep increasing your sales
So far, we have explained about listing ads and SEO, but even if you only focus on these two methods, you will not be able to attract customers on a continuous basis. In other words, even if your sales increase temporarily, you will not be able to maintain that level or increase your sales further.
This is because, as explained in Chapter 3, listing ads and SEO are methods that can only approach customers who are already interested in your products or services.
The visible layer is a layer that is relatively easy to convert into purchasing products and services at a lower cost than approaching other layers, but the number of users in the visible layer does not continue to increase naturally. Therefore, even if you only approach the visible layer, once the visible layer disappears, there will be no users to approach, and naturally no purchases of products or services will occur.
Even if sales can be maintained through a subscription-based business model or repeat purchases, there is no guarantee that such customers will continue to purchase the product or service forever, so it is necessary to approach the mass demographic who are not yet aware of the product or service, or the potential demographic who have a problem to solve but are not yet aware of the specific product or service they are looking for.
In this way, it is important to remember that in order to continuously attract customers, that is, to continue increasing sales, it is necessary not only to approach the potential customers through listing ads and SEO, but also to approach the mass and potential customers.