What awaits us the day after tomorrow?
Posted: Sun Dec 22, 2024 7:26 am
Drones that bring us packages within an hour, devices that order new parts themselves before they break or a program that warns us of an illness before we notice anything ourselves. Automation and AI can make our lives a lot easier. The book talks about a convergence point: a momentum that is now taking place in which automation optimizes itself, in which devices communicate better with each other and in which mistakes are learned from. According to Van Belleghem, this convergence will mainly ensure an unprecedented level of service in which you as a customer enjoy more and more benefits.
In this 'world of the day after tomorrow', service is faster than real time , because a problem is discovered before a customer realizes it. The amount of data that is becoming available also makes it possible to provide hyper-personal service. When you enter a hotel, your allergies, your preferred coffee and what you need to have a comfortable night's sleep are already known. In the contact you have with companies, everything revolves around unprecedented ease of use. In this world, the way you make contact is more important than the brand you represent. All these rising customer expectations also pose a significant challenge to your organization.
Customers of tomorrow
Data as fuel for AI
It will not have escaped your notice: companies are collecting more and more data about their users. A customer generates valuable data for a company through surveys or direct feedback, but above all, a customer's behavior provides valuable insights into what he likes. Data is the fuel needed to make the service of the day after tomorrow possible.
That is why companies find it increasingly important to understand the context of a customer. This already enables Amazon, Spotify and Netflix to predict your preferences and thus make it easier to make a 'considered' choice. Van Belleghem also calls this the data lever. In order to keep up with the world of the day after tomorrow, indonesia mobile number list investing in data is becoming increasingly important.
Data is the fuel needed to enable the service of the day after tomorrow.
Start from the customer experience of the day after tomorrow
What is trendy and innovative in terms of technology today, can be outdated tomorrow. It seems like a 'rat race' that is almost impossible to win. So how do you deal with this as a company? Van Belleghem advises to focus on the customer experience. If you are prepared to look and fantasize about the customer needs in your sector in 30 years, for example, you can reason back which steps you need to take for that tomorrow. In this way, the world of the day after tomorrow does not have to be scary, but can actually give you energy.
It can give you insight into new steps by, for example, investing in new interfaces, or organizational models that make it easier for your colleagues to deliver a super service. This way you can see to what extent new technologies help to improve the performance of your company. With the customer central and not the technology itself.
The world of the day after tomorrow does not have to be frightening in this way, but can actually be energizing.
In this 'world of the day after tomorrow', service is faster than real time , because a problem is discovered before a customer realizes it. The amount of data that is becoming available also makes it possible to provide hyper-personal service. When you enter a hotel, your allergies, your preferred coffee and what you need to have a comfortable night's sleep are already known. In the contact you have with companies, everything revolves around unprecedented ease of use. In this world, the way you make contact is more important than the brand you represent. All these rising customer expectations also pose a significant challenge to your organization.
Customers of tomorrow
Data as fuel for AI
It will not have escaped your notice: companies are collecting more and more data about their users. A customer generates valuable data for a company through surveys or direct feedback, but above all, a customer's behavior provides valuable insights into what he likes. Data is the fuel needed to make the service of the day after tomorrow possible.
That is why companies find it increasingly important to understand the context of a customer. This already enables Amazon, Spotify and Netflix to predict your preferences and thus make it easier to make a 'considered' choice. Van Belleghem also calls this the data lever. In order to keep up with the world of the day after tomorrow, indonesia mobile number list investing in data is becoming increasingly important.
Data is the fuel needed to enable the service of the day after tomorrow.
Start from the customer experience of the day after tomorrow
What is trendy and innovative in terms of technology today, can be outdated tomorrow. It seems like a 'rat race' that is almost impossible to win. So how do you deal with this as a company? Van Belleghem advises to focus on the customer experience. If you are prepared to look and fantasize about the customer needs in your sector in 30 years, for example, you can reason back which steps you need to take for that tomorrow. In this way, the world of the day after tomorrow does not have to be scary, but can actually give you energy.
It can give you insight into new steps by, for example, investing in new interfaces, or organizational models that make it easier for your colleagues to deliver a super service. This way you can see to what extent new technologies help to improve the performance of your company. With the customer central and not the technology itself.
The world of the day after tomorrow does not have to be frightening in this way, but can actually be energizing.