How to perform a SWOT analysis?
Posted: Sun Dec 22, 2024 7:24 am
Conducting a SWOT analysis comes down to identifying all the key factors that influence a company's strategic situation in four analytical categories:
Strengths
These are internal factors that positively differentiate a company oman phone number from its competitors and unique strengths that can determine the company's competitive advantage . These may include, for example, market leadership, unique technical know-how, growth capacity, human resources, management or production capacity.
Weaknesses
These are internal factors that negatively impact the achievement of the company's goals and objectives and its overall performance. These may include, for example, poor brand recognition, a lack of the necessary certificates and accreditations to start a new business, a low and declining market share, limited financial resources, or an atmosphere of fear among employees, or a lack of ERP and CRM systems to support business processes.
Opportunities
These are all positive external factors and opportunities that a company can take advantage of for its own development. For example, globalisation, the development of information technology, stable inflation levels, low interest rates or favourable environmental trends.
Threats (weaknesses)
These are negative external factors and risks to the activity in question, such as an unstable regulatory environment, weakening demand for products of the industry in which the company operates, people's indifference to advertising, new taxes and an unfavorable regulatory environment.
Strengths
These are internal factors that positively differentiate a company oman phone number from its competitors and unique strengths that can determine the company's competitive advantage . These may include, for example, market leadership, unique technical know-how, growth capacity, human resources, management or production capacity.
Weaknesses
These are internal factors that negatively impact the achievement of the company's goals and objectives and its overall performance. These may include, for example, poor brand recognition, a lack of the necessary certificates and accreditations to start a new business, a low and declining market share, limited financial resources, or an atmosphere of fear among employees, or a lack of ERP and CRM systems to support business processes.
Opportunities
These are all positive external factors and opportunities that a company can take advantage of for its own development. For example, globalisation, the development of information technology, stable inflation levels, low interest rates or favourable environmental trends.
Threats (weaknesses)
These are negative external factors and risks to the activity in question, such as an unstable regulatory environment, weakening demand for products of the industry in which the company operates, people's indifference to advertising, new taxes and an unfavorable regulatory environment.