10 tricks to improve B2B positioning from social networks

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Anyone who has an email address knows how intrusive some brands can be with their contact list and how even our favourite brands can start to lose their appeal due to their invasive emails. They are as annoying as telephone operators at nap time. If you don't want this to happen to your company, there is only one solution: Tell those who are interested in what interests them. Do you call your entire contact list to ask what they want for dinner? You only ask those who are going to have dinner with you. It's logical. We should approach email marketing and the commercial contacts of our company in the same way. It's just as logical. Marketing Automation tools allow you to manage your contacts so you can attend to them at the exact moment of the purchasing process. It's the solution to make your free australian email leads communication more profitable.

table of Contents
What is Marketing Automation
How to use Marketing Automation
What is Marketing Automation?
In short, Marketing Automation is the marketing autopilot capable of driving strategies for you. These are tools designed to organize and execute your marketing actions in a more efficient way. It won't do your job, but it will make your job much more productive, improving your results and sales considerably.




Marketing Automation works on conversions and closing sales with your customers. It identifies the interests of your audience, what solutions your company can offer them and, above all, when is the right time to contact them . Its function is to increase the profitability of each of your impacts and to ensure that those people who have shown interest in your products end up being your loyal customers.


How to use Marketing Automation?
A database can be vital for good results, but bombarding your clients massively may not be the solution or the attention they were looking for when they agreed to give you their data. Poor marketing management is not only inefficient in producing the results you are looking for, the worst thing is that it can make your audience uncomfortable to the point that they decide to stop being part of your contact list.

Marketing Automation allows you to nurture and target your database when they need you. These tools make it possible to contact your audience at the exact moment with specific messages so that they feel valued and appreciated by your company. For example, Marketing Automation can remind you to call your client for their next MOT, but it can also send a special newsletter to a client telling them that their wedding anniversary is coming up and they still don't have a gift. Marketing Automation offers value: thanks to your attention, you can save them a fine or an argument with your partner. It is a way to convert annoying calls and general emails into dedicated attention at the exact moment when your audience needs it, resulting in a higher conversion rate and therefore, greater profitability for each of your business contacts.