Interactive video can only be B2C
Posted: Sun Dec 22, 2024 7:18 am
It is relatively easy to adjust interactive videos for the optimal viewing experience on mobile. The screen is smaller than a desktop and therefore requires different settings. It is simply a matter of scaling, by slightly adjusting the placement and size of the buttons.
Take the example below from Zorganimaties . In the first image, you see the video as it is displayed on a desktop. In a desktop browser, the video is larger and the textual list of options is easy to read. However, when the same list is reduced in size, it is less readable. To solve this, Zorganimaties uses larger, clearer buttons for the menu, as can be seen in the bottom image. These buttons are clearer and easier to read on a smaller screen.
Care animations
That interactive video works for Business to Consumer (B2C) is evident from the examples above. They are intended to inform and entertain consumers. And to encourage them to make a purchase or leave their details.
What about all the organizations that focus on Business to Business (B2B)? Interactive video has added value for them too.
Also read: How to get started with interactive videos [4-step plan]
For example, watch the videos of Nespresso malaysia phone number list Business Solutions. Many offices have a Nespresso on the work floor. Just like other machines, it needs maintenance every now and then. Nespresso uses interactive video to help companies with the maintenance of the machines. In the video, you choose which machine is in the office. Then you go through the steps to perform the maintenance of the machine.
Some of the objectives that B2C marketers are concerned with also apply to B2B marketing. B2B is also concerned with informing, creating engagement and gathering information.
Myth #3: Interactive video is expensive
“If you want to reap, you must sow.” The costs of video depend on several factors. Do you already have existing video content to which you are only going to add interactive elements? Or are you going to produce completely new videos yourself? What are the objectives for the interactive video?
Despite all the factors and considerations, it is no surprise that video comes with a price tag. This applies to every form of video. Research by Adformatie among marketers shows that expenditure on video varies greatly. For
Take the example below from Zorganimaties . In the first image, you see the video as it is displayed on a desktop. In a desktop browser, the video is larger and the textual list of options is easy to read. However, when the same list is reduced in size, it is less readable. To solve this, Zorganimaties uses larger, clearer buttons for the menu, as can be seen in the bottom image. These buttons are clearer and easier to read on a smaller screen.
Care animations
That interactive video works for Business to Consumer (B2C) is evident from the examples above. They are intended to inform and entertain consumers. And to encourage them to make a purchase or leave their details.
What about all the organizations that focus on Business to Business (B2B)? Interactive video has added value for them too.
Also read: How to get started with interactive videos [4-step plan]
For example, watch the videos of Nespresso malaysia phone number list Business Solutions. Many offices have a Nespresso on the work floor. Just like other machines, it needs maintenance every now and then. Nespresso uses interactive video to help companies with the maintenance of the machines. In the video, you choose which machine is in the office. Then you go through the steps to perform the maintenance of the machine.
Some of the objectives that B2C marketers are concerned with also apply to B2B marketing. B2B is also concerned with informing, creating engagement and gathering information.
Myth #3: Interactive video is expensive
“If you want to reap, you must sow.” The costs of video depend on several factors. Do you already have existing video content to which you are only going to add interactive elements? Or are you going to produce completely new videos yourself? What are the objectives for the interactive video?
Despite all the factors and considerations, it is no surprise that video comes with a price tag. This applies to every form of video. Research by Adformatie among marketers shows that expenditure on video varies greatly. For